Social media algorithms and popular trends have influenced the perception of COVID-19 more than the truth. We are in an era where everything – news, entertainment, education, and social interaction is at our fingertips. It is not just instant accessibility to an endless pool of information, but it is also having the power to access these things whenever we want. Seeking the truth about issues such as COVID-19 will increasingly become an effort for users, as they navigate the web full of Read more [...]
Fashion influencers and their authentic online identities
Abstract
With the rise of online marketing and electronic word of mouth Instagram fashion influencers have become a vital part of advertising campaigns for fashion brands. Using authentic and trustworthy fashion influencers to promote brands to consumers has proven effective when it comes to marketing and often leads to increased sales. Fashion influencers build communities of followers by portraying an authentic online self Read more [...]