Although companies are still investing in traditional advertising both on and offline, social media referrals and influencers are increasingly important for brand success. Consequently, creating strong social media communities around brand reputation and loyalty is essential for corporate success.
Abstract
This paper discusses how due an obvious increase in social media users in modern society, the use and effectiveness of traditional advertisements is seeing a decline, only to be replaced Read more [...]
Although companies are still investing in traditional advertising both on and offline, social media referrals and influencers are increasingly important for brand success. Consequently, creating strong social media communities around brand reputation and loyalty is essential for corporate success.
Abstract
This paper discusses how due an obvious increase in social media users in modern society, the use and effectiveness of traditional advertisements is seeing a decline, only to be replaced Read more [...]