Reactivating Fan Communities: BigBang’s 2026 Comeback – Thi Phuong Thuy Mai


This video explores how BIGBANG’s 2026 comeback became more than a music return; It turned into a powerful fan culture moment on social media. Through concepts like affordances, participatory culture, and belonging, it shows how digital platforms helped fans reconnect, interact, and rebuild a shared community worldwide.

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One response to “Reactivating Fan Communities: BigBang’s 2026 Comeback – Thi Phuong Thuy Mai”

  1. Ngoc Nhat Thao Dao Avatar

    Hi Thuy, Your presentation is good and impressive with understandable and consistent ideas!

    For our assignment 3, I have three questions for you

    1. Based on the theory of Gordon that the stronger connection of the fandom community is shaped by the arguments which always happen in online fandom communities as well as the reaction of anti-fans to the comeback of Big Bang. Therefore, how do Big Bang and active fans react to anti-fan groups in a civilized way by remixing, reposting, and commenting on influential posts of the group in order to minimize the negative effects and emotions of anti-fans?

    2. Because the affordance of social platforms is also limited in reacting to emotions, creating and repeating posts, commenting, according to Bucher & Helmond, as well as participating in the activities to support Big Bang, which everyone can do online. Therefore, how are the online fans and fandom groups fairly identified as VIP fandom for Big Bang?

    3. In terms of emotional belongings, is the VIP reaction considered as overacting of fans for Big Bang, and if yes, is it easy for VIP fandom to cause negative action in online media and society when supporting and protecting idols without limitation?

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