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Reactivating Fan Communities: BigBang’s 2026 Comeback – Thi Phuong Thuy Mai
This video explores how BIGBANG’s 2026 comeback became more than a music return; It turned into a powerful fan culture moment on social media. Through concepts like affordances, participatory culture, and belonging, it shows how digital platforms helped fans reconnect, interact, and rebuild a shared community worldwide.

Question 1: When I think back on my presentation, I see that one of its shortcomings was that I neglected…