Abstract:
This paper argues that YouTubers limit a child’s personal development of their identity through manipulative marketing techniques and playing on their vulnerability. As influencers grow in popularity and target their videos towards younger children it has become more important than ever to make sure this content is regulated, and parents need to know what their child is being influenced by. This paper looks at the case study of Jake Paul, a popular influencer with a young audience Read more [...]
Social media platforms have rapidly altered the portability, expansiveness, and fundamental nature of digital spaces. Communities within such platforms are notably susceptible to the activities of social media influencers (SMIs). This paper explores the effects SMIs have on online communities, and how they facilitate the development of authentic relationships within such. Feelings of sincerity and authenticity are generated through practices such as vlogging, attention labour engagement, Read more [...]