social media marketing, Debating Communities and Networks XIII

The use of social media and influencer culture by ‘green-fashion’ brands in building and promoting themselves and the challenges faced in doing so.

Posted on 25/04/202225/04/2022 by Riya Srivastava

Riya - Conference Paper Abstract: With the rise of social media, businesses have shifted their marketing mannerisms to adhere to the changes of the times. Every business has its presence on multiple social media networking sites, and they effectively utilize those platforms to market, advertise, create brand awareness, and increase their sales. Marketing through social media platforms (such as Instagram, Facebook, Twitter, Snapchat, etc.) is known as social media marketing. However, Read more [...]

Influencers: The trendy & successful marketing tool for businesses on social media

Posted on 23/04/202224/04/2022 by Saara Ismail

Abstract: The evolution of the web and internet has created a wide range of opportunities for social networking platforms to grow. Today, multiple different platforms have emerged allowing users to communicate and connect with each other online. The social networking platforms of Twitter, Instagram, Facebook, YouTube, and LinkedIn, in particular play a crucial role in how individuals communicate in society. With the increasing developments of these social media platforms, individuals Read more [...]