With the emergence of Web 2.0, and it’s support for user-generated content came what is commonly referred to as ‘social media sites’ (GeeksforGeeks, 2022). Social Media, defined by Kietzmann et al. (2011) as having seven functionalities: “identity, conversations, sharing, presence, relationships, reputation, and groups” opens communication to a global scale, and brings with it a digital culture that has reshaped our society into a technological-reliant one (Correll, 2015). Read more [...]