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How Fan Culture and Social Media Affordances create communities: The NBA Fandom case study- Zechariah Gukisuva
This presentation examines how fan culture and social media affordances create communities, using NBA fandom as a case study. It argues that social media platforms allow NBA fans from around the world to connect through shared interests, discussions, memes, live reactions and fan created content.
Question 1: When I think back on my presentation, I see that one of its shortcomings was that I neglected…