How Swifties Use Social Media Affordances To Build Form Communities — Amelia Gellard


This video is about a case study on Taylor Swifts fandom, the Swiftie’s, and how social media enables the formation of online communities and publics, focussing specifically on the platforms TikTok and X.

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2 responses to “How Swifties Use Social Media Affordances To Build Form Communities — Amelia Gellard”

  1. howard22 Avatar

    Hi Amelia, I really like your chosen topic about Taylor Swift’s fans group since she could be considered as one of the most influencial singers at present, therefore some powerful evidence could be found easily to support your thesis about Swifities using social media and the affordances to build online communities.
    After viewing your presentation, I came up with few questions for you.
    Firstly, based on your understanding of your selected topic, I think you do think that fandom content published by The Swifities will be different based on the platforms they post. To be more specific, do you have any ideas about how these platforms could be different?
    Secondly, do you think that these online fandom communities will be disbanded when the members are no longer sharing certain emotion about Taylor, as you said in your presentation, or do you think the community could be lasting since the mambers are still Swifities.
    Finally, based on the unit reading from Zhang and McCurry, what’s your perspectives about how fandom could possibly influence politics in the society.

  2. 22519850 Avatar

    Hi Amelia, I really enjoyed your presentation on the Swiftie communities and how the fans use social media to connect and share content. Your ideas tie in some of the concepts from the module 1 as well as module 2. Here are my questions for you 😀

    You discussed how the fans have certain abilities to connect with others on social media, but do you feel that the fans have that much agency within these communities and platforms, or are they largely shaped by the algorithms of social media platforms?

    Swiftie communities demonstrate the idea of participatory culture, but can those activities also be seen as forms of unpaid digital labour for social media platforms and the artists who produce the music that the Swiftie fans admire?

    Despite the inclusivity that these communities promote, are there any ways in which the Swiftie communities may exclude specific groups of people or identities, based on the way that they promote visibility within the communities on social media platforms?

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