This presentation examines how social media forms online communities through Drake’s fandom. It focuses on participation, creative content, and platform affordances, using the ice cube event as a case study of how digital interaction creates global fan communities.
Hey Storm. Firstly, well done with your presentation. Using Drakes Ice block fandom as a case study for your presentation was a great choice as I found it very interesting.
Question 1:
To what extent did social media platforms transform this campaign from a local physical event into a wider online public, and how did platform features support this?
Question 2:
Do you think that younger audiences played a bigger role in engaging with and spreading this campaign compared to older audiences? Please explain why you think that.
Question 3:
While your presentation highlights the positive interaction and engagement created through the Drake “Ice Man” album promotion, Do you think the idea of community is affected due to the fact that not all fans could participate equally, especially those not physically present?
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