This presentation explored how Swifties on TikTok form communities through shared content, interaction, and participation.
By analysing patterns in videos, comments, and fan theories, it showed that users connect not just by watching content, but by actively engaging and contributing.
It also highlighted how TikTok’s platform features and algorithm shape these interactions, influencing how communities develop.
Overall, the case study demonstrates that online communities are built through both user activity and platform design.
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