Virtual livestreamers – also known as VTubers – are a recent hot topic among the livestreaming community. VTubers as a whole provide a wide range of topics for discussion, especially in relation to identity performance. Identity, as a concept is a notably fluid process, and as Jones and Krzyzanowski (2008) state, it can be “(re)constructed and (re)interpreted by actors in a multiplicity of ways” (p. 43). In this paper, I will be discussing the appeals of VTubers in relation to their Read more [...]