Abstract
September 2021, as the world battles against the coronavirus pandemic, the video-based social media platform TikTok reaches 1 million users worldwide, which represents a colossal growth for the Chinese company ByteDance Ltd (Ceci, 2022). TikTok has throughout the years evolved from a video sharing platform such as Vines and Musical.ly into a platform reflecting creativity, networked communities and advocacy. One community whose presence is often highlighted on TikTok is Read more [...]