Abstract Social media groups and networks provide a third, additional, communal space for new parents to find social support, information, medical advice, and experience validation, however, they can also have a harmful effect on wellbeing. This paper argues that Facebook and social network use has a detrimental effect on the wellbeing of new mothers as it perpetuates the western Intensive mothering ideology. By examining studies which document mothers’ participation on Facebook, we can Read more [...]