Riya - Conference Paper
Abstract:
With the rise of social media, businesses have shifted their marketing mannerisms to adhere to the changes of the times. Every business has its presence on multiple social media networking sites, and they effectively utilize those platforms to market, advertise, create brand awareness, and increase their sales. Marketing through social media platforms (such as Instagram, Facebook, Twitter, Snapchat, etc.) is known as social media marketing. However, Read more [...]