SOCIAL MEDIA INFLUENCERS, A LIABILITY TO SOCIETY ?
ABSTRACT
This paper is about how online influencers are a liability to society. Online influencers are defined as the new celebrities and idols of society, they are admired, followed, loved by millions. In this case, we discuss who really are the influencers, how were they initiated and how they became marketing weapons used by the industry for one sole purpose the exposition of their products to the audience online. This Read more [...]