Assignment11 Abstracts Under the huge impact of the Coronavirus pandemic in 2019. The short video platform Douyin (Chinese version of TikTok) rapidly developed into an E-commerce business in 2019 from the forced isolation policy and has achieved huge development. With the national rural revitalisation programme and the development of ecommerce in rural areas, live broadcast of products has become hotspots recently (Ren, Zhijun, 2021). TikTok immediately sold agricultural products in impoverished Read more [...]