How fandom communities on social media can create positive change.   Introduction Web 2.0 capabilities provide many ways to connect and interact with people on a global scale and allows for the creation of social media-based fandom communities on platforms such as Twitter, Instagram and TikTok (Bakardjieva & Gaden, 2012). These social media platforms encourage the use of web 2.0 functionalities which include tags with the ‘@’ symbol, hashtags with the ‘#’ symbol as well Read more [...]