The purpose of this paper is to help readers to understand the influence the social media app Tiktok now has on what’s trending in the fashion community. I will be arguing that in order for fashion companies targeted at Gen Z women to be relevant, they must have somewhat of a Tiktok presence relating to the stream of communities and social media. I will be discussing the works of Wellman and Abidin amongst others to support my argument as well as discussing concepts such as the networked Read more [...]