Abstract On the 23rd of June 2016, the UK voted to leave the EU with Leave gaining 51.9% of the votes against 48.1% for Remain (Grčar et al., 2017). This result would spell the end of UK’s 41-year association with the EU & David Cameron’s reign as British Prime Minister. Theresa May would take over… Continue reading Social Media and Brexit: The Role of Social Media in the Outcome of the UK’s EU Referendum