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HOW BEYONCÉ’S FANDOM BUILDS COMMUNITY THROUGH SOCIAL MEDIA- Chelsea Maziwa
This presentation explores how social media helps people build communities through the Beyoncé fandom, known as the Beyhive. It focuses on #BeyGOOD, showing how fans go beyond supporting an artist by promoting activism, social justice, and support for the Black community. Using ideas like fandom publics, networked publics, affordances, and imitation, the presentation argues that…
Question 1: When I think back on my presentation, I see that one of its shortcomings was that I neglected…