-
IU Fandom Charity Mobilization — Anggeline Chew
This presentation examines IU fandom charity mobilisation as a case study of fan culture. Inspired by IU’s philanthropy, her fans organise online donation campaigns through social media platforms like X, especially during birthdays, anniversaries, and year-end events. Using the concepts of visibility, spreadability, and searchability, the presentation shows how fans share charity posts, coordinate donations,…
Question 1: When I think back on my presentation, I see that one of its shortcomings was that I neglected…