K-POP ON TWITTER: SOCIAL AND COMMUNICATIVE AFFORDANCES AND THE FORMATION OF STAN- Peter Stroud


This presentation explores how K-pop fandom utilises various Twitter affordances including social and communicative affordances to form community and connections on Twitter. Using the concepts of Hashtag Hijacking, Stan, Communicative affordances, Social Affordances, Publics, Community and Fandom, the presentations argues that the K-pop fandom utilises Stans and hashtag hijacking to construct communities through active participation, use of hashtags and coordinated engagement.

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2 responses to “K-POP ON TWITTER: SOCIAL AND COMMUNICATIVE AFFORDANCES AND THE FORMATION OF STAN- Peter Stroud”

  1. Xavier Ducasse Avatar

    Hi Peter, great presentation. I found it particularly interesting how you used the concept of hashtag hijacking to show how K-pop fans came together to drown out content considered inappropriate during the Black Lives Matter movement, thereby preventing attention from being diverted away from the movement’s core goals.

    Building on this idea, could you further elaborate on how hashtag hijacking by K-pop fandoms highlights the communicative and social affordances of social media in enabling the formation of networked communities?

    Additionally, in your study, did you observe how this practice reflects participatory culture, and in what ways it helped foster a broader online community between K-pop fans and Black Lives Matter supporters?

    Finally, do you believe that hashtag hijacking can be understood as a form of surveillance or callout culture that limits the visibility of explicit content, hence contributing to safer online environments, particularly for younger users?

    1. Peter stroud Avatar

      I will spend some time thinking about these incredibly good and purposeful questions. I will note that while I may not know a lot of K-pop fandoms extensively with the presentation showing what I currently know, I do study and have much more incite into the impacts that these social medias can have on communities and how various people have utilised social media for their own purposes. This may show how I will answer your questions. I will quickly mention now that hashtag hijacking can be understood as a form of callout culture as at least with my case study but sort of blurs with being a form of surveillance. I will say the rest upon our official conference session.

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