{"id":6043,"date":"2025-04-29T12:56:39","date_gmt":"2025-04-29T04:56:39","guid":{"rendered":"https:\/\/networkconference.netstudies.org\/2025\/?p=6043"},"modified":"2025-04-29T13:11:02","modified_gmt":"2025-04-29T05:11:02","slug":"the-marketable-self-how-influencers-shape-their-identity-on-social-media","status":"publish","type":"post","link":"https:\/\/networkconference.netstudies.org\/2025\/ioa\/6043\/the-marketable-self-how-influencers-shape-their-identity-on-social-media\/","title":{"rendered":"The Marketable Self: How Influencers Shape Their Identity on Social Media"},"content":{"rendered":"\nAbstract\n\n\n\nIn the hyper-curated world of social media, influencers aren't just existing - they are performing. This paper pulls back the curtain on influencer identity, arguing it  is less of an authentic reflection of self and more a calculated production shaped by algorithmic pressures, platform cultures and capitalist demands. As influencers hustle for visibility in a saturated market, their personal brands become performances that must be adaptable, highly marketable and carefully staged. Whether <a href=\"https:\/\/networkconference.netstudies.org\/2025\/ioa\/6043\/the-marketable-self-how-influencers-shape-their-identity-on-social-media\/\" class=\"more-link\">...<\/a>","protected":false},"excerpt":{"rendered":"<p>Abstract In the hyper-curated world of social media, influencers aren&#8217;t just existing &#8211; they are performing. This paper pulls back the curtain on influencer identity, arguing it is less of an authentic reflection of self and more a calculated production shaped by algorithmic pressures, platform cultures and capitalist demands. As influencers hustle for visibility in a saturated market, their personal brands become performances that must be adaptable, highly marketable and carefully staged. Whether &#8230;<\/p>\n","protected":false},"author":632,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1603,1304,1313,1587,1310],"class_list":["post-6043","post","type-post","status-publish","format-standard","hentry","category-ioa","tag-authenticity","tag-identity","tag-influencers","tag-online","tag-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/6043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/users\/632"}],"replies":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/comments?post=6043"}],"version-history":[{"count":4,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/6043\/revisions"}],"predecessor-version":[{"id":6053,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/6043\/revisions\/6053"}],"wp:attachment":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/media?parent=6043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/categories?post=6043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/tags?post=6043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}