{"id":5786,"date":"2025-04-28T00:55:21","date_gmt":"2025-04-27T16:55:21","guid":{"rendered":"https:\/\/networkconference.netstudies.org\/2025\/?p=5786"},"modified":"2025-04-28T01:10:54","modified_gmt":"2025-04-27T17:10:54","slug":"selling-the-ideal-tasya-farasya-and-the-rise-of-instagram-driven-beauty-standards-in-indonesia","status":"publish","type":"post","link":"https:\/\/networkconference.netstudies.org\/2025\/csm\/5786\/selling-the-ideal-tasya-farasya-and-the-rise-of-instagram-driven-beauty-standards-in-indonesia\/","title":{"rendered":"Selling the Ideal: Tasya Farasya and the Rise of Instagram-Driven Beauty Standards in Indonesia"},"content":{"rendered":"\nAbstract\n\n\n\nThis paper investigates how Instagram beauty influencers, focusing on Tasya Farasya, shape beauty standards and consumer behaviour in Indonesia through promoting Western beauty ideals. Using a cultural and media studies lens, the study analyses Tasya Farasya\u2019s Instagram content, audience engagement, and sponsored brand collaborations to understand how digital influence contributes to shifting perceptions of beauty. As Instagram becomes an increasingly powerful platform in everyday <a href=\"https:\/\/networkconference.netstudies.org\/2025\/csm\/5786\/selling-the-ideal-tasya-farasya-and-the-rise-of-instagram-driven-beauty-standards-in-indonesia\/\" class=\"more-link\">...<\/a>","protected":false},"excerpt":{"rendered":"<p>Abstract This paper investigates how Instagram beauty influencers, focusing on Tasya Farasya, shape beauty standards and consumer behaviour in Indonesia through promoting Western beauty ideals. Using a cultural and media studies lens, the study analyses Tasya Farasya\u2019s Instagram content, audience engagement, and sponsored brand collaborations to understand how digital influence contributes to shifting perceptions of beauty. As Instagram becomes an increasingly powerful platform in everyday &#8230;<\/p>\n","protected":false},"author":500,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1429,1303,1313,1315,1310],"class_list":["post-5786","post","type-post","status-publish","format-standard","hentry","category-csm","tag-beautystandards","tag-communities","tag-influencers","tag-instagram","tag-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/5786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/users\/500"}],"replies":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/comments?post=5786"}],"version-history":[{"count":4,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/5786\/revisions"}],"predecessor-version":[{"id":5795,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/5786\/revisions\/5795"}],"wp:attachment":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/media?parent=5786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/categories?post=5786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/tags?post=5786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}