{"id":5394,"date":"2025-04-26T00:22:37","date_gmt":"2025-04-25T16:22:37","guid":{"rendered":"https:\/\/networkconference.netstudies.org\/2025\/?p=5394"},"modified":"2025-04-26T00:33:27","modified_gmt":"2025-04-25T16:33:27","slug":"the-influence-of-social-media-on-consumer-behaviour-in-the-fashion-industry","status":"publish","type":"post","link":"https:\/\/networkconference.netstudies.org\/2025\/onsc\/5394\/the-influence-of-social-media-on-consumer-behaviour-in-the-fashion-industry\/","title":{"rendered":"The Influence of Social Media on Consumer Behaviour in the Fashion Industry"},"content":{"rendered":"\n\n\n\n\nAbstract\n\n\n\nDuring the era when social media has become an important part of people's everyday lives, it has also changed how some industries operate. Social media has sped up the fashion trend cycle in the fashion industry. Consumers are trying to keep up with the newest and most fashionable quickly, leading to the rise of fast fashion. Fast fashion provides the most up-to-date products with some of the cheapest prices, which many young people have favoured. People on social media are very <a href=\"https:\/\/networkconference.netstudies.org\/2025\/onsc\/5394\/the-influence-of-social-media-on-consumer-behaviour-in-the-fashion-industry\/\" class=\"more-link\">...<\/a>","protected":false},"excerpt":{"rendered":"<p>Abstract During the era when social media has become an important part of people&#8217;s everyday lives, it has also changed how some industries operate. Social media has sped up the fashion trend cycle in the fashion industry. Consumers are trying to keep up with the newest and most fashionable quickly, leading to the rise of fast fashion. Fast fashion provides the most up-to-date products with some of the cheapest prices, which many young people have favoured. People on social media are very &#8230;<\/p>\n","protected":false},"author":487,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5394","post","type-post","status-publish","format-standard","hentry","category-onsc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/5394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/users\/487"}],"replies":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/comments?post=5394"}],"version-history":[{"count":2,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/5394\/revisions"}],"predecessor-version":[{"id":5398,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/5394\/revisions\/5398"}],"wp:attachment":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/media?parent=5394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/categories?post=5394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/tags?post=5394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}