{"id":5158,"date":"2025-04-23T17:11:28","date_gmt":"2025-04-23T09:11:28","guid":{"rendered":"https:\/\/networkconference.netstudies.org\/2025\/?p=5158"},"modified":"2025-04-28T00:03:48","modified_gmt":"2025-04-27T16:03:48","slug":"instagrams-deinfluencing-and-its-effectiveness-in-endorsing-a-sustainable-living","status":"publish","type":"post","link":"https:\/\/networkconference.netstudies.org\/2025\/onsc\/5158\/instagrams-deinfluencing-and-its-effectiveness-in-endorsing-a-sustainable-living\/","title":{"rendered":"Instagram\u2019s deinfluencing and its effectiveness in endorsing a sustainable living"},"content":{"rendered":"\n\n\n\n\nAbstract\n\n\n\nThis paper explores how Instagram\u2019s deinfluencers started important conversations on sustainable living through their engagement in the platform, and it is identified that even though this kind of advocacy reflected a growing trend towards sustainability, it gradually turned out to be another trend that lost its purpose. This paper also analyses how some select deinfluencers genuinely endorse the cause of sustainable living and climate action through their content and collaborations <a href=\"https:\/\/networkconference.netstudies.org\/2025\/onsc\/5158\/instagrams-deinfluencing-and-its-effectiveness-in-endorsing-a-sustainable-living\/\" class=\"more-link\">...<\/a>","protected":false},"excerpt":{"rendered":"<p>Abstract This paper explores how Instagram\u2019s deinfluencers started important conversations on sustainable living through their engagement in the platform, and it is identified that even though this kind of advocacy reflected a growing trend towards sustainability, it gradually turned out to be another trend that lost its purpose. This paper also analyses how some select deinfluencers genuinely endorse the cause of sustainable living and climate action through their content and collaborations &#8230;<\/p>\n","protected":false},"author":511,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1466,1387,1468,1386,1465,1467,1313,1315,1328,1310,1464,1388],"class_list":["post-5158","post","type-post","status-publish","format-standard","hentry","category-onsc","tag-climate-action","tag-consumerism","tag-consumption","tag-deinfluencing","tag-fast-fashion","tag-gen-z","tag-influencers","tag-instagram","tag-social-change","tag-social-media","tag-sustainability","tag-sustainable-living"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/5158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/users\/511"}],"replies":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/comments?post=5158"}],"version-history":[{"count":11,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/5158\/revisions"}],"predecessor-version":[{"id":6007,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/5158\/revisions\/6007"}],"wp:attachment":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/media?parent=5158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/categories?post=5158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/tags?post=5158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}