{"id":4972,"date":"2025-04-27T13:34:57","date_gmt":"2025-04-27T05:34:57","guid":{"rendered":"https:\/\/networkconference.netstudies.org\/2025\/?p=4972"},"modified":"2025-04-27T13:35:00","modified_gmt":"2025-04-27T05:35:00","slug":"the-rise-of-booktok-how-authors-are-utilising-digital-communities-to-promote-their-work","status":"publish","type":"post","link":"https:\/\/networkconference.netstudies.org\/2025\/csm\/4972\/the-rise-of-booktok-how-authors-are-utilising-digital-communities-to-promote-their-work\/","title":{"rendered":"The rise of &#8220;BookTok&#8221;: How authors are utilising digital communities to promote their work."},"content":{"rendered":"\nIntroduction\n\n\n\nBookTok is one of the biggest communities on the social media platform TikTok (Johanson et al., 2022). With the rise of social media, I will investigate why and how authors are utilising digital communities to achieve success. I will be exploring the roots of BookTok, as well as its growth and influence in the publishing industry. I will look into the type of content that is being published and the factors that determine virality and how that affects a books success. Finally, I will <a href=\"https:\/\/networkconference.netstudies.org\/2025\/csm\/4972\/the-rise-of-booktok-how-authors-are-utilising-digital-communities-to-promote-their-work\/\" class=\"more-link\">...<\/a>","protected":false},"excerpt":{"rendered":"<p>Introduction BookTok is one of the biggest communities on the social media platform TikTok (Johanson et al., 2022). With the rise of social media, I will investigate why and how authors are utilising digital communities to achieve success. I will be exploring the roots of BookTok, as well as its growth and influence in the publishing industry. I will look into the type of content that is being published and the factors that determine virality and how that affects a books success. Finally, I will &#8230;<\/p>\n","protected":false},"author":474,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1290,1298,1291,1588,1293,1289],"class_list":["post-4972","post","type-post","status-publish","format-standard","hentry","category-csm","tag-booktok","tag-community","tag-laurenroberts","tag-publishing","tag-socialmedia","tag-tiktok"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/4972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/users\/474"}],"replies":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/comments?post=4972"}],"version-history":[{"count":2,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/4972\/revisions"}],"predecessor-version":[{"id":5039,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/posts\/4972\/revisions\/5039"}],"wp:attachment":[{"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/media?parent=4972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/categories?post=4972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2025\/wp-json\/wp\/v2\/tags?post=4972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}