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The rise of “BookTok”: How authors are utilising digital communities to promote their work.
Posted on
by
Alex Kirkwood
Introduction BookTok is one of the biggest communities on the social media platform TikTok (Johanson et al., 2022). With the rise of social media, I will investigate why and how authors are utilising digital communities to achieve success. I will be exploring the roots of BookTok, as well as its growth and influence in the…
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