Debating Communities and Networks XVI

Climate action

Posting for the Planet: Emma Watson’s Online Advocacy for Climate change

Posted on

29/04/2025

by

Khushi

Social media stands today as an essential tool for activism because it provides a platform to encourage social transformations and a place of expression for public opinion. Emma Watson successfully developed her Instagram platform to support environmental sustainability with the combination of her famous reputation and online reach whilst also fostering ecosystem-wide climate change protection…
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Identity and Online Advocacy

Activism, celebrity, Climate action, Climate Change, Communities, Identity, Influencers, Instagram, Social Media
Instagram’s deinfluencing and its effectiveness in endorsing a sustainable living

Posted on

23/04/2025

by

Aparna

Abstract This paper explores how Instagram’s deinfluencers started important conversations on sustainable living through their engagement in the platform, and it is identified that even though this kind of advocacy reflected a growing trend towards sustainability, it gradually turned out to be another trend that lost its purpose. This paper also analyses how some select…
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Online Networks and Social Change

Climate action, Consumerism, Consumption, Deinfluencing, Fast fashion, Gen Z, Influencers, Instagram, social change, Social Media, Sustainability, Sustainable Living