Debating Communities and Networks XVI

Authenticity

The Marketable Self: How Influencers Shape Their Identity on Social Media

Posted on

29/04/2025

by

21977897

Abstract In the hyper-curated world of social media, influencers aren’t just existing – they are performing. This paper pulls back the curtain on influencer identity, arguing it is less of an authentic reflection of self and more a calculated production shaped by algorithmic pressures, platform cultures and capitalist demands. As influencers hustle for visibility in…
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Identity and Online Advocacy

Authenticity, Identity, Influencers, Online, Social Media
Filters, Followers, and Facial Routines: Identity, Authenticity, and Capital for Women in the Beauty Communities Online

Posted on

27/04/2025

by

Ashley Leong

Abstract This paper discusses how the development of social media sites like YouTube, Instagram, and TikTok has changed the skin and beauty communities. It pays particular attention to how women, particularly young women utilize these platforms to develop their identities, distribute authentic content, and acquire financial and social capital. These online communities, which provide everything…
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Communities and Social Media

Authenticity, Beauty, BeautyCommunity, Communities, Identity, Influencers, Instagram, online networks, RelatableBeauty, Selfcare, Skincare, SkincareJourney, Social Media, tiktok