Abstract:
The online platform OnlyFans has impacted society in several ways, including but not limited to the oversexualization of society. Moreover, despite the mindset changes prevalent within the online community that online sex work is a viable career option and a safer choice than traditional sex work, the stigma surrounding the sex work industry still exists in society. Therefore the repercussions of believing these changes have flowed through to traditional society norms often negatively affect impressionable younger women who dive into OnlyFans as a career option without first thinking through regarding potential implications and possible consequences for this career choice that not only doesn’t guarantee a livable wage from selling content online, but also can further impact on their ability to make a liveable wage outside of OnlyFans online community. The reality of achieving a successful career on the platform generally requires content creators to broaden their marketing scope by using more than one platform, which allows them to not be pigeonholed as sex work only content creators, but also removes their anonymity for those who wished to stay behind OnlyFans paywall. This is why, my research concluded that while OnlyFans can be a viable career for a select number of people, it is not a stable and guaranteed career option for everyone who attempts to become an OnlyFans content creator.
Introduction:
In this essay I will discuss how the online platform OnlyFans has impacted in the oversexualisation of society to create the mindset change that online sex work is a viable career option and encouraging many often-impressionable younger people to believe that the stigma surrounding the sex work industry no longer exists. I challenge this idea that while OnlyFans might be a viable career for a select number of people, such as famous content creators Anna Paul and Taraswrld, this level of popularity and success is not guaranteed for everyone, as achieving visibility and making a living wage depends on many variables such as, the ability to gain subscribers by offering content that offers something new and exciting to draw in viewers and go viral. Also, the online platform OnlyFans possesses limitations towards marketing, so content creators often market themselves on other platforms, such as TikTok and Instagram which although has the effect of broadening exposure, at the same time breaching the presumed safety net of the restrictions of these platforms, for example, age-appropriate viewers, with the unforeseen consequence of crossing over morally ambiguous lines. How does the content creator keep content safe, secure and age appropriate. Moreover, exposure by the use of other social media platforms not behind a paywall can negatively impact career options outside of the online community where the sex work industry can still be viewed as taboo, further impacting on their ability to make a liveable wage outside of OnlyFans.
History of OnlyFans:
Created in 2016, OnlyFans.com is a subscription-based website known specifically for hosting adult entertainment content (Fabifi, 2022). OnlyFans emerged in popularity after the rise of the sex work community was made prominent online via “Camming’ where content creators provided sexual services via webcam for clients (Rodriguez, 2022) and after Tumblr, a social networking website, implemented a ban on its adult content effective Dec 2018. The similar manner in which content creators had already developed an online presence and market for the sex work industry meant that while OnlyFans can host an array of multiple forms of content, those with adult content quickly dominated the platform, which it is now most famously known for.
While it is worth noting that roughly 30 percent of the platforms content creators are male, female content creators dominate the industry, which also causes many ongoing debates on whether the platform empowers women’s sexuality and rights to financially gain by using their own body or whether it ultimately perpetuates the subjugation of women by romanticizing and glamorizing the servicing of men’s sexual desires (Okon, 2024).
The volume of adult entertainment content creators and the ability to reach mass audiences has created an illusion that sex work no longer has the same stigma previously associated with the industry. OnlyFans contributes to the normalization and acceptance of perceived societal norms, causing more people to view sex work via platforms like OnlyFans as a viable career option, which is safer than traditional sex work industry roles and where the sex worker themselves have more control (Okon, 2024). The oversexualisation of online society ultimately perpetuates the acceptance and destigmatization of sex work in society, leading younger generations to view sex work as an opportunity to fund their lifestyle, be their own boss and have the freedom to work their own hours.
Creators making money via OnlyFans primarily do so through subscriptions, tips, paid direct messages, and pay-per-view content. It is in the content creators’ best interest to have as many subscribers as possible, while there are millions of subscribers/followers and content creators on OnlyFans itself, (Rodriguez, 2022) OnlyFans still possesses limitations that lead content creators to other social media platforms, such as Instagram and TikTok, for self-promotion and audience building (Bonifacio, 2025).
Therefore, utilising varied platforms allows the content creators to reach a larger audience of viewers/followers who may not have discovered their account on OnlyFans, without first having a non-paid connection and to persuade these further viewers to subscribe to them on OnlyFans. Using other platforms also allows creators to create both not-safe-for-work (NSFW) adult entertainment and safe-for-work (SFW) content, allowing them to be in the position to not be pigeonholed into only being an online sex worker. Due to the ongoing success of OnlyFans and sheer volume of content creators and subscribers/followers the actual nature of the work becomes glamorised and is given more credence as a viable career option that bypasses the traditional negative stereotypes and stigmatisation that surrounds the sex work industry.
Creating the false belief that sex work is not as stigmatised in today’s society as it does not impact your ability to gain further online work within different platforms. There is also the labelling of themselves as content creators or even OnlyFans Models or Influencers, rather than the term sex worker, which helps distance their current career from the stigma of the sex worker industry with the perceived hierarchy or the ‘whorearchy’ with the sex worker community, that online sex workers are not part pf the broader still often criminalized sex worker industry (Easterbrook-Smith, 2023).
Additionally, having OnlyFans content creators on other social media platforms that hold a wider audience, including children, blurs the boundaries between nude modelling, sex workers, and performing pornography, and being an influencer or microcelebrity which simultaneously glorifying their fame and fortune obtained through OnlyFans (Okon, 2024).
Content creators:
Content creators such as Anna Paul, who is an Australian OnlyFans star with a massive online following, can bask in their selfidolization on platforms like Instagram and TikTok (Okon, 2024) where she used her massive social media following to help create a beauty brand, Paullie, an entrepreneur venture that is separate from the sex industry.
A new trend is that content creators, often make videos on their other platforms like Tara Lynn known as Taraswrld, making an instruction video on TikTok informing their followers on how they make their money on OnlyFans (Taraswrld, 2023) as a way to market themselves as successful businesswomen who should be emulated. This highlights that in the mindset of the content creators that not only is OnlyFans a viable career but also one that does not carry the same stigma in society as sex worker once carried and that there is no moral implication in encouraging younger viewers to also join the profession.
While many, have been able to have both an OnlyFans account and a completely different image using a different platform, Taraswrld is simultaneously an OnlyFan’s model and has a huge following on Instagram and TikTok, she notably attended 17 Harry Styles concerts. Harry Styles with his connection to the boy band One Direction means that a lot of her fan base are young women. Taraswrlds holds a considerable influence over her impressionable fan base who likely see her success and want to emulate her.
The moral ambiguity surrounding the impact on online audiences provides arguments that supports this type of work – empowering content creators to earn an independent living without stigma, while also providing the counter argument that crossing into other platforms with underage users for example, violates the right to childhood innocence. It can be seen as inappropriate to influence such a young following, especially via platforms such as Instagram and TikTok which have regulations that prohibit pornographic content, sexually explicit content, and other sexually suggestive material. The restrictions are put in place to protect the younger users and create a safer working environment, and yet with content creators crossing over to multiple platforms users are exposed to OnlyFans creators and ultimately the sex work industry.
Victoria Sinus a former OnlyFans promoter, now speaks at High Schools to warn students of the danger and allure of OnlyFans and chooses to actively fight against OnlyFans and the impact it is having on society. She believes women were being “fed a lie about female empowerment” when it came to the platform (Poposki, 2025). Sinus mentions that some of the young girls she speaks with see OnlyFans as a pathway to their future freedom of money, travel and independent employment and often have not given any thought to the fact those things are not guaranteed with OnlyFans and the reality of what it costs the creators.
Viable Career Option:
Whether OnlyFans has indeed become acceptable and less stigmatised may only apply to the online community, versus the non-online broader community. While top creators can make millions of dollars, this is not the case for the average creator with many not earning a liveable wage as it is a highly competitive industry with more young women signing up to the platform every year making it even harder to make a full-time living in an over-saturated market (Poposki, 2025).
In addition, as most OnlyFans creators are self-employed, which is one of the allures for many, this can come with the added risks associated with lack of benefits, inconsistent stream of income, and a weakness of social safety nets (Bonifacio, 2025).
Arguably, while successful content creators can have many online versions of themselves, not all of them part of the sex work industry, this does not necessarily represent the work force outside of the online community, the reality is that work separate from online content in more traditional roles often still carry the same stigmas as before and the sex work industry is still understood as taboo. When a cultural code is being challenged, what is observed in the mass media (Della Porta & Pavan, 2018) does not necessarily represent social changes outside of the online network.
As the margin of success in the field is quite low, it is often a reality that many either need to continue with their jobs or return into the mainstream workforce. There would be content creators who want anonymity and privacy who would not advocate the same position in their public lives due to the stigma of being involved in sex work. Content creators can be under the illusion OnlyFans is controlled and the content they provide is private because only subscribers can access their content, when in reality the paywall of OnlyFans does not protect their anonymity as subscribers can screenshot content and share on other platforms. As with all things that go on the internet, once online it is nearly impossible to remove the content which means the content creators now have a digital footprint forever, and are unable to escape their X-rated posts (Poposki, 2025). Although becoming a content creator of an OnlyFans site has appeal to younger people there are broader ramifications that may not be understood until the content creator moves from online work to non-online work, which can have negative consequences that impact their ability to find or keep future work outside of the online sphere. Further affecting their ability to earn a liveable wage, which is why women who have been OnlyFans creators have been reported to lose jobs, especially those dealing with children, such as teaching or childcare workers, which contributes to the ongoing discourse surrounding whether OnlyFans can truly be considered a revolutionary and modern approach to sex work (Okon, 2024) and whether it has really removed the taboo aspects of sex work from today’s society.
Conclusion:
I have discussed, while platforms such as OnlyFans has helped in the creation of an oversexualised online society, the stigma around the sex work industry, while more commonly represented in everyday online society is still relevant and active in the mainstream workforce and causes both current and ex OnlyFans content creators, difficulties when attempting to secure and/or maintain roles within the traditional workforce.
Aspiring content creators who want to emulate the success of prominent celebrity OnlyFans content creators falsely believe in the illusion that the stigma around sex workers has changed to such an extent this mindset crosses over into mainstream society. While online platforms such as OnlyFans have impacted popular views the underlying societal taboo associated with sex worker remains strong in mainstream society and therefore the risks and pitfalls aligned with such work remain current for content creators, no matter how much it is dressed up as empowering females.
Moreover, the over saturated online sex work market also means the reality for the average content creator does not include making millions, rather, the consequences are harsher, with unforeseen stigma attached that can follow the content creator throughout life. Consequently, although the online platform OnlyFans has impacted in the oversexualisation of society, blurring the lines around the stigma of the sex work industry the acceptance of this type of sex work is a highly contentious issue within mainstream society, and taboo carrying a harsh stigma for those that participate.
Reference:
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Della Porta, D., & Pavan, E. (2018) The nexus between media, communication and social movements. Looking back and the way forward. Affective Publics and Windows of Opportunity: Social media and the potential for social change. In G. Meikle (Ed.), The Routledge companion to media and activism (1st., p. 1 online resource (xvi, 419 pages.) https://www.taylorfrancis.com/reader/download/120b1645-422f-48c9-8727-4e0fd570d786/chapter/pdf?context=ubx
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Poposki, C. (2025). Depressing conversation had by 15yo girls. News.com.au https://www.news.com.au/lifestyle/real-life/news-life/depressing-conversation-had-by-15yo-girls/news-story/34de1df440dc603f3e8802448ab24c7a
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