Abstract
TikTok has faced criticism for promoting compulsive use through endless content loops, keeping users hooked and creating a potentially harmful digital environment. However, this paper argues that TikTok is not entirely bad. Despite its addictive design, TikTok can offer support for those who are healing from addiction or mental health struggles. This paper explores how intentional use helps users share recovery journeys and build uplifting communities.
TikTok has quickly ascended to become one of the most influential social media platforms in history with over 1.5 billion monthly active users (Schukow et al., 2022). Other apps simply cannot measure up to TikTok’ level of popularity which attracts a global audience with its infinite stream of compact and meticulously tailored videos. Despite how the platform grows and gains its popularity, so does the rise in concerns regarding its potential for addiction (Virós-Martín et al., 2024). It is true that it is designed for constant engagement, as many users spend prolonged periods swiping through content and it doesn’t take long to lose track of time. Just by the act of mindlessly scrolling, an entire day has vanished. While the addictive nature of TikTok is widely acknowledged, it also serves as a platform where users find connection, support and recovery opportunities. The platform’s dual nature is rarely discussed. Many users find themselves unable to live without it. For instance, when TikTok faced potential bans in the United States, it triggered an intense public reaction. Global media coverage quickly highlighted how deeply integrated the app had become in users’ daily lives, emphasizing the significant emotional impact the ban could cause (Lowe, 2024).
Moving beyond the negative effects, TikTok is not entirely harmful. It serves as a space where individuals seek support and is a platform for users to connect, offering spaces of recovery, resilience and personal growth by communities who show their authentic, vulnerable self by sharing personal experiences and providing mutual support, allowing them to heal and finding their self-worth through shared knowledge and useful information that is provided by the community (Gallagher, 2021). TikTok illustrates a complex duality: it is both a source of social media addiction, driven by attention capturing features; and a platform that creates opportunities for users to connect and practice healthy personal habits. This centered on overcoming substance abuse, mental health challenges or digital exhaustion.
TikTok serves as a catalyst for users to be motivated to take control of their life and start on their personal healing journey. These online communities help users to take real life actions and influence them to reconnect with physical world activities. This paper argues that TikTok is not always bad. Despite their role in promoting addictive behaviors, they also allow users to build supportive communities to help people with healing and develop personal growth. For instance, by sharing emotional recovery journeys and finding balance in life.
TikTok and Social Media Addiction
TikTok’s ability to remain at the top tier social media is remarkable. It has kept it relevant and widely used over the years, considering one of the most powerful and addictive platforms (Van Nguyen & Tran, 2024). The platform capitalizes on neurochemical responses, particularly targeting dopamine release to maintain the user’s attention. Instead of building a collective, solidaristic community, TikTok is more focused on personal expression which illustrates networked individualism. The endless consumption of short videos that are specifically curated according to user’s interest in their For You Page (FYP), often provides a sense of personalization and emotional validation drawing them deeper into the app. It stimulates the active areas in the brain like ventral tegmental area (VTA), and the prefrontal cortex which is famously known to help brain development. These regions release chemicals like dopamine which create a sense of pleasure (Kalló et al., 2022). This leads to mindless scrolling and compulsive usage which can negatively affect anyone, especially young adults causing potential distress as it can disrupt the cultivation of healthy habits during crucial development period (Kumar et al., 2024).
During adolescence, the dopamine system is highly active which can make rewarding- seeking behavior more intense compared to other life stages. With the app’s algorithm manipulation, it quietly shapes user behavior and perception, which can further amplify toxic content or discriminatory stereotypes. The critiques of TikTok’s design goes beyond the platform itself, it reflects a broader societal and economic problems. The platform’s business models rely on extracting user data to fuel targeted advertising, treating it as a monetizable resource using algorithms (Zhang & Liu, 2021). Through its design, users are drawn into partaking in the cycle by exposed into rewarding virality and user engagement without clear consent- thus, strengthens the grip of data capitalism.
TikTok also operates within surveillance capitalism, where users interact through likes, comments, views, and reposts which are all considered as data collection which is then used as personalized content for advertisement purposes (Zuboff, 2019). While it seems like users are engaging for their own benefit for entertainment, they are not aware it is contributing to the platforms’ profits without any financial rewards considering as “free digital labor”. Ultimately, the platform is intentionally designed to be addictive, it harms users while simultaneously generating immense value for the platform.
Healing Through TikTok
Despite its well-documented addictive design, TikTok is also important in supporting individuals battling addiction and mental health struggles providing community who priorities healing and recovery. A community is defined as a collective group of individuals who share the same interest values or experiences, particularly have the same goals where they could share their sense of belonging with one another. It supports their efforts to exchange knowledge, advice and build a safe space to grow as a group (Duprow, 2024). Human beings are inherently social creatures, numerous psychological studies have shown that strong social bonds are essential for emotional wellbeing, social connection is essential, and we have depended on social bonds as they play a critical role in survival (Clark, 1990).
Digital communities play a big role when it comes to areas of self-healing. Being a part of a community not only reduces the feeling of isolation instead, providing them with a sense of identity and purpose as well as encouraging healthier habits and emotional support. Individuals who are going through difficult recovery journey often turn to TikTok to connect with others, as it makes them feel seen and supported. Content creators who focus on healing related topics often include links in their bio to provide access to community blogs or support groups, encouraging more interaction and peer support within the community. These communities often include hashtags in their content to foster connection and visibility. According to recent studies, tags like #recovery with 2.5 billion views and #addiction with 1.1 billion views indicating that a significant number of users engage with content related to healing, support and addiction recovery (Russell et al., 2021). Further commonly used hashtags to this day include #mentalhealth, #soberity, #hopetok which reflect how active the platform is in conversations around the topic of recovery and mental health (Johnson, 2025).
These hashtags allow users to access motivational content, recovery tops and relatable personal stories, it somehow functions like community markers, helping individuals to come together as a community discovering others who face similar experiences. It is true that TikTok is criticized for fueling the attention economy, its also enables users to share and document their personal journeys through self expression (Barta & Andalibi, 2021). These real life changes and honest reflections can be an act of therapy, transforming the platform into safe space where the community feels inspired to adopt positive habits, seek therapy and following the footsteps of other creators who promote positive habits. TikTok, therefore creates a ripple effect, where the positive actions of one can inspire many leading to a digital culture which centers around self-improvement and well being.
Power of Community on TikTok
A well known TikTok creator Elyse Myers is a true testimony of defining voice on TikTok. Through her content, it is clear that the creator centers herself around mental health, self worth and anxiety fostering a supportive digital community around self healing and the wellbeing of others (According to the creators TikTok account). With millions of followers on TikTok, she shares her raw experience struggling with mental health disorders like ADHD (Attention Deficit Hyperactivity Disorder), which resonates deeply with her audiences by acknowledging struggles that are frequently overlooked in the offline world. Myers uses authentic story telling method by sharing her personal journey and encouraging her audience to open up and not be afraid of sharing their stories. For instance, she created a peer support network by creating videos called “100 hard shell tacos” encouraging her followers to share their experiences in the comment which often makes them feel better and heard (Gibson, 2023). Her deep passion for mental health and her strong sense of empathy helped many people recover from struggles they face internally and feel less isolated in their own battles. With the help of TikTok’s algorithm, Elyse’s content reaches a larger audience as it matches some user’s interests through the For You Page (FYP) ensuring that it reaches the right audience. TikTok’s interactive features such as duets, stitches and video replies enable two-way communication between the audience and the creator, which allows them to connect on a personal level. By merging entertainment with advocacy, Myers proves that TikTok can be more than just an app, it is a tool for healing (Shamsuddin et al., 2023).
While individual creators play a big role in promoting self awareness, the collective nature of TikTok’s communities is crucial for one’s healing journey. The power of the platform could build communities that span across geographical boundaries, connecting all ethnicities by sharing knowledge and understanding of each other. For individuals who lack support in their offline lives, these digital communities may be the only place where they can express themselves and find the validation that they need.
According to a study in 2023, 81% of the highest performing recovery videos focused on communal support, with comment sections becoming small scale support group. This real time encouragement and advice is what makes these communities powerful. For example, TikTok live streaming features allow creators to host real time Question and Answer sessions, or even guided meditations allowing communities to come together and engage in community driven healing. Comments like “This meditation saved me from a panic attack-thank you!” (comment under @dralangoodwin’s guided breathing video) and “Your affirmations helped me quit negative self-talk after years of struggling” (comment under @healingvibes2222’s post) showcasing the platform’s therapeutic impact. These communities create safe spaces for vulnerability, which is often ignored in real life situations. Individuals who have gone through traumatic events have the freedom of speech to openly discuss their stories. Furthermore, with TikTok’s wide range of content creators, it offers different healing techniques and ways which allow users to find the best method that suits them, promoting inclusivity and allowing more people to join the community.
TikTok remains complex as it is often critiqued for its addictive nature. Although it is true that TikTok is able to manipulate its algorithm to maximise its user’s attention spend and contributing to addictive behaviour. However, the platform offers a space for healing, growth and community connection. Through constant support provided by the communities, authentic personal development and mental health information, TikTok enables users to find a safe place to share their struggles and take action into working on their own personal wellbeing. Therefore, when used with intention TikTok can be used as a tool that provides hope and support to communities. Through self-improvement content on the platform, it creates a safe space for individual to be vulnerable and not only be accepted but also encouraged. Fostering resilience and mental health awareness encouraging users to prioritize self reflection and emotional wellbeing.
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