{"id":4272,"date":"2024-04-25T13:39:03","date_gmt":"2024-04-25T05:39:03","guid":{"rendered":"https:\/\/networkconference.netstudies.org\/2024\/?p=4272"},"modified":"2024-04-25T13:39:03","modified_gmt":"2024-04-25T05:39:03","slug":"leveraging-parasocial-connections-the-influencer-monetisation-strategy","status":"publish","type":"post","link":"https:\/\/networkconference.netstudies.org\/2024\/csm\/4272\/leveraging-parasocial-connections-the-influencer-monetisation-strategy\/","title":{"rendered":"Leveraging Parasocial Connections: The Influencer Monetisation Strategy"},"content":{"rendered":"\r\n\r\n\r\n\r\nThe rise of social communities online has introduced an entirely new form of digital marketing in the form of an online presence, also recognised as influencers. Influencers are people who share information about their lives to the public, and they grow a community of followers from their posts, (Wiseman, 2022). The most common social media platforms influencers use include TikTok and Instagram. These platforms allow Influencers to create parasocial connections with their community of followers, <a href=\"https:\/\/networkconference.netstudies.org\/2024\/csm\/4272\/leveraging-parasocial-connections-the-influencer-monetisation-strategy\/\" class=\"more-link\">...<\/a>","protected":false},"excerpt":{"rendered":"<p>The rise of social communities online has introduced an entirely new form of digital marketing in the form of an online presence, also recognised as influencers. Influencers are people who share information about their lives to the public, and they grow a community of followers from their posts, (Wiseman, 2022). The most common social media platforms influencers use include TikTok and Instagram. These platforms allow Influencers to create parasocial connections with their community of followers, &#8230;<\/p>\n","protected":false},"author":361,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[570,513,990,510,509,792,571,478,477,533,497],"class_list":["post-4272","post","type-post","status-publish","format-standard","hentry","category-csm","tag-smcn2024-onlinenetworksandsocialchange-onlineconference","tag-communities","tag-monetisation","tag-onlinecommunities","tag-onlineinfluencers","tag-parasocialrelationships","tag-smcn2024","tag-socialmedia","tag-tiktok","tag-influencer-impact","tag-instagram"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/posts\/4272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/users\/361"}],"replies":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/comments?post=4272"}],"version-history":[{"count":2,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/posts\/4272\/revisions"}],"predecessor-version":[{"id":4274,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/posts\/4272\/revisions\/4274"}],"wp:attachment":[{"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/media?parent=4272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/categories?post=4272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/tags?post=4272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}