{"id":3964,"date":"2024-04-22T14:47:20","date_gmt":"2024-04-22T06:47:20","guid":{"rendered":"https:\/\/networkconference.netstudies.org\/2024\/?p=3964"},"modified":"2024-04-22T14:47:20","modified_gmt":"2024-04-22T06:47:20","slug":"the-rise-of-booktok-how-mutual-bonding-over-books-and-reading-has-established-a-thriving-online-community","status":"publish","type":"post","link":"https:\/\/networkconference.netstudies.org\/2024\/csm\/3964\/the-rise-of-booktok-how-mutual-bonding-over-books-and-reading-has-established-a-thriving-online-community\/","title":{"rendered":"The Rise of Booktok \u2013 How mutual bonding over books and reading has established a thriving online community"},"content":{"rendered":"\r\n\r\n\r\n\r\nCommunities around books and reading have existed online across multiple online social media platforms. BookTube \u2013 a YouTube sub-community \u2013 and Bookstagram \u2013 a hashtag community on Instagram \u2013 emerged online in 2010 and has seen immense growth (Martens et al., 2022). During the COVID-19 pandemic, the popular social media platform (TikTok) fostered the creation of a new book community known as \u2018Booktok\u2019 (Martens et al., 2022). TikTok allows users to create short form videos that <a href=\"https:\/\/networkconference.netstudies.org\/2024\/csm\/3964\/the-rise-of-booktok-how-mutual-bonding-over-books-and-reading-has-established-a-thriving-online-community\/\" class=\"more-link\">...<\/a>","protected":false},"excerpt":{"rendered":"<p>Communities around books and reading have existed online across multiple online social media platforms. BookTube \u2013 a YouTube sub-community \u2013 and Bookstagram \u2013 a hashtag community on Instagram \u2013 emerged online in 2010 and has seen immense growth (Martens et al., 2022). During the COVID-19 pandemic, the popular social media platform (TikTok) fostered the creation of a new book community known as \u2018Booktok\u2019 (Martens et al., 2022). TikTok allows users to create short form videos that &#8230;<\/p>\n","protected":false},"author":395,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[914,795,912,513,600,481,571,478,477],"class_list":["post-3964","post","type-post","status-publish","format-standard","hentry","category-csm","tag-bookcommunity","tag-booktok","tag-booktokers","tag-communities","tag-digitalcommunities","tag-onlinecommunity","tag-smcn2024","tag-socialmedia","tag-tiktok"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/posts\/3964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/users\/395"}],"replies":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/comments?post=3964"}],"version-history":[{"count":1,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/posts\/3964\/revisions"}],"predecessor-version":[{"id":3988,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/posts\/3964\/revisions\/3988"}],"wp:attachment":[{"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/media?parent=3964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/categories?post=3964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2024\/wp-json\/wp\/v2\/tags?post=3964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}