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Has TikTok’s ‘#BookTok’ become an impactful tool in connecting ‘Gen Z’ with a passion for reading?
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by
Samantha Hearn
Abstract BookTok is one of the most recognised and used hashtags within today’s social media sphere. Providing billions of users with access to a book-loving community where they can connect, communicate and share opinions/thoughts about anything reading, writing or literature-related. This conference paper will explore the concept of TikTok’s #BookTok and how it’s become a…
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Viral Communities: The Impact on Digital Communities and Societal Norms by Social Media Influencers
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by
Angus
Introduction In the age of social media, YouTube and live-streaming platforms have had an immense influence not just with video-sharing/live-streaming but also a significant impact as digital spaces on the internet where communities are built. Communities formed on social media, specifically those that have been carved out around popular influencers on platforms such as Twitch,…
#OnlineCommunities, #YouTube, Content Creation Ethics, Digital Communities, Digital Ethics, Influencer Behavior, Influencer Controversy, Influencer Impact, Japan, Media Ethics, Networked Publics, Online Behavior, Participatory Culture, Platform Responsibility, Social Media Influence, Social Media Research, Social Media Studies, Social Norms, Streamers, Twitch, Twitch Streaming, Viral Fame, YouTube Culture

Hi Jorgia, Thank you for your kind words and for sharing your insightful thoughts. I appreciate your engagement with my…