Debating Communities and Networks XV

#ParasocialRelationships

Leveraging Parasocial Connections: The Influencer Monetisation Strategy

Posted on

25/04/2024

by

Hayley Fogarty

The rise of social communities online has introduced an entirely new form of digital marketing in the form of an online presence, also recognised as influencers. Influencers are people who share information about their lives to the public, and they grow a community of followers from their posts, (Wiseman, 2022). The most common social media…
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Communities and Social Media

“#SMCN2024” #onlinenetworksandsocialchange #onlineconference, #Communities, #monetisation, #OnlineCommunities, #OnlineInfluencers, #ParasocialRelationships, #SMCN2024, #Socialmedia, #TikTok, Influencer Impact, Instagram
Does social media play a role in making K-Pop stans develop unhealthy relationships and obsessions?

Posted on

21/04/2024

by

Zulhairi A

Abstract This paper examines the K-Pop fandom and how being a K-Pop stan can lead to psychological changes and affect mental health. It will also cover the financial risks that come with being part of the fandom. By interacting with social medias such as Instagram, Tik Tok, and V-Live, people are constantly exposed to their…
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Communities and Social Media

#BodyImage, #ENHYPEN, #IU, #KPop, #mentalhealth, #OnlineCommunities, #Overspending, #ParasocialRelationships, #SMCN2024, #Socialmedia, #Stan, #TikTok, #VLive, fandom, Instagram