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Leveraging Parasocial Connections: The Influencer Monetisation Strategy
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by
Hayley Fogarty
The rise of social communities online has introduced an entirely new form of digital marketing in the form of an online presence, also recognised as influencers. Influencers are people who share information about their lives to the public, and they grow a community of followers from their posts, (Wiseman, 2022). The most common social media…
Hi Jorgia, Thank you for your kind words and for sharing your insightful thoughts. I appreciate your engagement with my…