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Leveraging Parasocial Connections: The Influencer Monetisation Strategy
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Hayley Fogarty
The rise of social communities online has introduced an entirely new form of digital marketing in the form of an online presence, also recognised as influencers. Influencers are people who share information about their lives to the public, and they grow a community of followers from their posts, (Wiseman, 2022). The most common social media…
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Viral Communities: The Impact on Digital Communities and Societal Norms by Social Media Influencers
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Angus
Introduction In the age of social media, YouTube and live-streaming platforms have had an immense influence not just with video-sharing/live-streaming but also a significant impact as digital spaces on the internet where communities are built. Communities formed on social media, specifically those that have been carved out around popular influencers on platforms such as Twitch,…
#OnlineCommunities, #YouTube, Content Creation Ethics, Digital Communities, Digital Ethics, Influencer Behavior, Influencer Controversy, Influencer Impact, Japan, Media Ethics, Networked Publics, Online Behavior, Participatory Culture, Platform Responsibility, Social Media Influence, Social Media Research, Social Media Studies, Social Norms, Streamers, Twitch, Twitch Streaming, Viral Fame, YouTube Culture

Hi Jorgia, Thank you for your kind words and for sharing your insightful thoughts. I appreciate your engagement with my…