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Formula 1: Drive to Survive (the Digital Age)
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Creating online communities through social media and engaging content have played a vital role in bringing FORMULA 1 back to the forefront of international sports. The sport industry is nowadays seen as part of the wider entertainment industry” (Anagnostopoulos et al. 2017 as quoted by Bauer et al. 2008). Formula One is the world’s premier…

Hi Jorgia, Thank you for your kind words and for sharing your insightful thoughts. I appreciate your engagement with my…