#BookTok

The online book community and its influence on the publishing industry

Posted on

05/05/2024

by

Sammy

PDF Version Abstract This paper analyses the online book community through social media platforms TikTok and Instagram including how people are brought together and what determines a sense of belonging. We will also look at the influence of the online book community on the publishing industry – how sales, book design and promotion, have been…
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Communities and Social Media

#BookTok, #Communities, #OnlineCommunities, #SMCN2024, #Socialmedia, #TikTok, bookpublishing, bookstagram, Instagram
The Rise of Booktok – How mutual bonding over books and reading has established a thriving online community

Posted on

22/04/2024

by

Shani.Wilbers

Communities around books and reading have existed online across multiple online social media platforms. BookTube – a YouTube sub-community – and Bookstagram – a hashtag community on Instagram – emerged online in 2010 and has seen immense growth (Martens et al., 2022). During the COVID-19 pandemic, the popular social media platform (TikTok) fostered the creation…
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Communities and Social Media

#BookCommunity, #BookTok, #BookTokers, #Communities, #digitalcommunities, #onlinecommunity, #SMCN2024, #Socialmedia, #TikTok
The Power of BookTok and BookTube in Cultivating Community

Posted on

22/04/2024

by

Audrey Singleton-Howe

Introduction: YouTube and TikTok have emerged as two prominent social media platforms, reshaping how people interact and share content online. Within YouTube and TikTok, distinct digital communities have formed, known as BookTube and BookTok. As the name suggests, these communities are dedicated to books, cultivating a space where readers can connect, share recommendations, and engage…
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Communities and Social Media

#Authors, #BookCommunity, #BookTok, #BookTokers, #BookTube, #BookTubers, #Communities, #digitalcommunities, #onlineconference, #Publishing, #SMCN2024, #Socialmedia, #TikTok, #YouTube
Has TikTok’s ‘#BookTok’ become an impactful tool in connecting ‘Gen Z’ with a passion for reading?

Posted on

21/04/2024

by

Samantha Hearn

Abstract BookTok is one of the most recognised and used hashtags within today’s social media sphere. Providing billions of users with access to a book-loving community where they can connect, communicate and share opinions/thoughts about anything reading, writing or literature-related. This conference paper will explore the concept of TikTok’s #BookTok and how it’s become a…
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Communities and Social Media

#BookTok, #TikTok, Gen Z, online communities, Reading, Social Media Studies

Debating Communities and Networks XV

The online book community and its influence on the publishing industry

The Rise of Booktok – How mutual bonding over books and reading has established a thriving online community

The Power of BookTok and BookTube in Cultivating Community

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#BookTok

The online book community and its influence on the publishing industry

The Rise of Booktok – How mutual bonding over books and reading has established a thriving online community

The Power of BookTok and BookTube in Cultivating Community

Has TikTok’s ‘#BookTok’ become an impactful tool in connecting ‘Gen Z’ with a passion for reading?

Search Site

Categories

Tags

Recent Comments

Your Experience