Debating Communities and Networks XV

#BookCommunity

The Rise of Booktok – How mutual bonding over books and reading has established a thriving online community

Posted on

22/04/2024

by

Shani.Wilbers

Communities around books and reading have existed online across multiple online social media platforms. BookTube – a YouTube sub-community – and Bookstagram – a hashtag community on Instagram – emerged online in 2010 and has seen immense growth (Martens et al., 2022). During the COVID-19 pandemic, the popular social media platform (TikTok) fostered the creation…
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Communities and Social Media

#BookCommunity, #BookTok, #BookTokers, #Communities, #digitalcommunities, #onlinecommunity, #SMCN2024, #Socialmedia, #TikTok
The Power of BookTok and BookTube in Cultivating Community

Posted on

22/04/2024

by

Audrey Singleton-Howe

Introduction: YouTube and TikTok have emerged as two prominent social media platforms, reshaping how people interact and share content online. Within YouTube and TikTok, distinct digital communities have formed, known as BookTube and BookTok. As the name suggests, these communities are dedicated to books, cultivating a space where readers can connect, share recommendations, and engage…
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Communities and Social Media

#Authors, #BookCommunity, #BookTok, #BookTokers, #BookTube, #BookTubers, #Communities, #digitalcommunities, #onlineconference, #Publishing, #SMCN2024, #Socialmedia, #TikTok, #YouTube