Abstract:
This study delves into the phenomenon of parasocial relationships (PSRs) emerging on TikTok, a prominent social networking platform. With over a billion active users spending an average of 46 minutes daily on the app, TikTok has facilitated the rise of “micro-celebrities,” who engage in one-way virtual connections with their audience. Leveraging concepts like persistent contact and pervasive awareness enabled by digital communication, users develop intimate connections with content creators even in the absence of direct interaction. The study focuses on the case of the Sturniolo Triplets, popular TikTok influencers, and their interactions with fans, exploring the dynamics of PSRs and their impact. Through content analysis and literature review, the study uncovers how PSRs can serve as coping mechanisms for loneliness and stress but also perpetuate unrealistic expectations, intrude into celebrities’ personal lives, and even lead to harmful behaviors such as stalking. It also examines the role of fan fiction in blurring boundaries between reality and fantasy, potentially normalizing unhealthy behaviors and trivializing mental health issues. The findings highlight the complexities of PSRs in the digital age, emphasizing the need for micro-celebrities to set boundaries, promote privacy and safety, and raise awareness among fans about the distinction between virtual connections and real-life relationships. Ultimately, the study calls for a nuanced understanding of PSRs to mitigate their negative consequences and foster healthier online interactions.
Hey guys
I am having issue uploading my conference paper with photos. I have uploaded mine to a google doc
https://docs.google.com/document/d/1RjWFEwLVf-y3KZvaQAGICftP3cIwuC3emXAyliE136c/edit?usp=sharing
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