How Instagram can create productivity anxiety in Gen Z

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Abstract

The essay examines the correlation between Instagram and the feeling of anxiety caused by concerns about productivity, specifically among users belonging to Generation Z. It emphasizes the crucial role of Instagram as a forum for inspiration and comparison, resulting in increased levels of stress and self-doubt among young individuals. The essay explores the various aspects that contribute to this issue, such as the culture of comparison, unrealistic standards established by post on Instagram, and the fear of missing out (FOMO). Instagram exacerbates FOMO and fosters feelings of inadequacy regarding work and achievement with its meticulously curated posts and real-time updates. In order to navigate the effect of social media, the essay finishes by highlighting the significance of self-awareness and individuality and by encouraging acceptance of regular unproductivity as a normal aspect of life.

 

Introduction

Social media platforms have been fully integrated into people’s daily lives in this era of digital technology, particularly members of Generation Z, who were approximately born between the late 1990s and the early 2000s. As stated by Dean (2023), one of the top four social networks in the world is Instagram. This is because it has more than 2 billion users overall. As reported by Dixon (2024), over 32 per cent of Instagram users worldwide are members of Generation Z, comprised of persons between the ages of 18 and 24 as of January 2024. Instagram can attract people due to the visually appealing content it provides and the emphasis it places on curated pictures and reels. According to Sharma (2024), Instagram is widely recognised as one of the most influential social media platforms. Nonetheless, a phenomenon that has caused anxiety can be found lurking beneath the surface. It is possible that a post or trend on Instagram could instil a fear of unproductivity, which is frequently referred to as productivity anxiety, among members of Generation Z. There is a trend on Instagram that includes phrases like “The ‘it’ girl routine” and “productive a day in my life,” as well as posts that discuss accomplishments, trips, self-appearance, and a variety of other topics. Even though some people believe that Instagram could help inspire its users to be more productive, the content published on Instagram can lead users to suffer anxiety regarding their current level of productivity. This essay examines how Instagram could exacerbate the fear of being unproductive, which could stem from a comparison culture, an unattainable standard, or fear of missing out (FOMO).

 

Productivity Anxiety

In our everyday lives, numerous individuals place a high priority on productivity as a mean of maintaining our attention on our ambitions. Determination alone is not enough to achieve productivity; we also need tolerance and a great consciousness of who we are to be successful. This condition, which we call “productivity anxiety,” may be the outcome of our work to maintain our productivity if we do not have these factors. Whenever we become extremely concerned about keeping our productivity streaks, we stress the effects of even a single day that seems non-productive. This tendency happens when we get extremely concerned about keeping our productivity streak. Productivity will either cause us to feel nervous about it or completely exclude all of our troubles (Codecademy Central India, 2021). In everyday life, productivity plays a double role. As the Economic Times (2023) claimed, productivity anxiety is described by a persistent concern of “not being enough” when it comes to being associated with productive activities. This feeling of inadequateness can be brought on by several factors, like being a “perfectionist,” terrified of failing or having a strong desire to be validated (The Economic Times, 2023). The concern of being unproductive is becoming increasingly common in today’s society as an effect of social media, including Instagram, one of the most popular social media platforms. The fact that Instagram emphasizes visual storytelling makes it an excellent platform for capturing the audience’s attention. Through picture and video reels, Instagram showcases great creative inspiration. Examples include “productive a day with my life” and “the ‘it’ girl routine” or simply a post of someone’s achievement. It is possible for viewers to worry about their productivity as a result of viewing this content, which initially serves as a source of inspiration for viewers.

 

Culture of Comparison

In today’s fast-paced society, where productivity is valued, individuals regularly find themselves trapped in a loop of comparison, and self-doubt. There is a particularly high incidence of productivity anxiety, and the culture of comparison that is associated with it among members of Generation Z. Generation Z is frequently subjected to images and narratives that promote the virtues of productivity and success, which might lead to the development of a culture of comparison or social comparison. Kayala (2023) defines social comparison theory as the concept that individuals should do self-evaluations in order to have an understanding of their value in relation to other people. The author Kayala (2023) clarifies further by stating that it is the inclination to utilize other people as sources of information to judge how we are doing compared to other people or how we ought to behave, think, and feel. One of the key processes that contribute to the development of a culture of comparison, which in turn generates productivity anxiety is from the frequent exposure to the accomplishments of others, particularly through the use of social media platforms. Comparing oneself to others has become much easier because of the rise of social media and Generation Z, which can harm one’s sense of self-worth (Amber Student, 2023). As a result of the characteristics of social media, individuals are constantly studying the lives of others and performing comparisons between themselves and those of others, consciously or subconsciously (Kayala, 2023). The comparisons made on social media may have a negative impact, particularly on Generation Z, because they might pressure young people to do something to be like the people they see on social media. People typically present the best version of themselves on social media, focusing on their achievements, trips, relationships, and physical appearances. Of course, they rarely post about their emotional breakdowns. As a consequence of this, young people have the impression that they need to be like them. Further, if they do not behave or behave in the same manner as the individuals they saw on Instagram, they tend to believe that they are unmotivated and not productive despite everyone moving at their own pace. The Student Amber (2023) elaborates further that members of Generation Z can experience feelings of incompetence or discomfort when they compare themselves to these idealized images of others. This is because social media has been a significant factor in shaping Generation Z for many years. As a result, we realize that posts on Instagram have the potential to generate social comparisons, which primarily result in unfavourable outcomes. This can lead to feelings of inadequacy or concern regarding productivity among members of Generation Z.

 

Unrealistic Standards

A big contributor to the phenomena of productivity anxiety among Instagram users is that Instagram has evolved into an ideal platform for standards that are impossible to achieve. The curated content of the platform contributes to the creation of a culture of perfectionism, in which individuals experience the feeling of being under pressure or create anxiety to achieve unrealistic levels either in productivity or achievement (Bonnhy, 2023). Further, according to Bonnhy (2023), social media can trigger feelings of inadequacy when users compare their lives to the flawless lifestyles exhibited by others. These standards can be seen in postings such as “the ‘it’ girl routine,” as well as in the ideal lifestyles depicted by influencers. Due to the fact that Instagram feeds are curated, users are given a biased impression of the world around them. The only things shown to the audience are the best part, while the difficulties are kept hidden from the audience. An inaccurate perception of reality is produced as a result of this. Those who use the platform are flooded with photographs of lives that appear to be flawless, featuring immaculate homes, perfect looks, wonderful relationships, and endless amounts of accomplishments. On the other hand, these images are frequently very different from the truth; they are deliberately intended to offer an impression of perfection that is impossible for the normal individual. Because they will look up to the people they admire on social media and draw inspiration from them, people in Generation Z will experience a sense of obligation to live up to their ideals of perfection. This ideal life establishes an unachievable standard that compels us to be like them and be continually active every day, despite the fact that it is completely fine for us to have a day in which we are not productive. Hence, it becomes evident that post on Instagram might establish impractical benchmarks for productivity, leading individuals to experience feelings of inadequacy or anxiety when they regard themselves as falling short of the expectations set by others.

 

Fear of Missing Out

In this digital era, social media sites like Instagram have changed the way we connect and communicate to each other. However, they have also created a problem called FOMO, which stands for “fear of missing out.” According to scholars, FOMO includes both the perception of missing out, which triggers anxiety, and compulsive behaviours, like checking and refreshing sites, to maintain social connections (Laurence, 2023). The impact is exacerbated by the real-time updates and stories functionality of Instagram, which generates a constant stream of content that may induce feelings of inadequacy and anxiety among users regarding their perceived lack of success and productivity in comparison to their peers, as well as concerns regarding their self-perception, perception of the world, and perceived judgements of others (Djisseglo, 2019). Because Instagram updates happen in real time, users can immediately see what their friends, coworkers, and other people they know are doing. When a coworker posts about their accomplishment, a friend posts about their latest trip or about their relationship, these real-time updates create a sense of immediacy and urgency that can make FOMO worse (Djisseglo, 2019). People may have to constantly check their feeds to ensure they do not miss any important news or chances to be productive and successful. These carefully chosen snapshots of success and achievement can give people the impression that they are always productive and successful, making them feel bad about themselves. People may start to doubt their result and worry about falling short as they see story after story of their peers reaching their goals, crossing off tasks, and reaching important milestones. Mixed with the stress of staying linked and involved, the constant flow of curated content makes people feel on edge and worried about not being as productive as their peers. This proves that Instagram’s real time reporting and stories feature exacerbates FOMO and increases people’s anxiety about their productivity and achievement.

 

Conclusion

In light of the data presented above, it is clear that Instagram has a significant impact on more than just simply inspiring through posts; nevertheless, it can also cause worry regarding productivity among members of Generation Z. The site encourages a culture of productivity anxiety among its users by providing them with content that has been thoroughly reviewed and by insisting on maintaining standards that are impossible to achieve. Several factors, including the culture of comparison, unattainable expectations, and the fear of missing out, all contribute to this problem, which in turn causes young people to experience elevated levels of stress and self-doubt. There is a need for young people to have a better understanding of themselves in order to solve this issue. Social media has the potential to alter who you are simply by viewing a single post, and not everything that is displayed on social media is suitable for us to follow. Furthermore, a better approach than mindlessly following others is to conduct experiments based on trial and error to discover the winning recipe that works for us (Kwok, 2019). In addition, we ought to make the feeling of being unproductive a common occurrence; it is perfectly acceptable for us to have one of those days when we feel like we are doing nothing. It is not necessary for us to be productive always, as seen in social media. In addition, the pace at which each individual works is varied, and we need to accept that we cannot have it all.

References

Amber student. (2024). How social media Shaped Gen Z In The Recent Years. Amber Student.https://amberstudent.com/blog/post/the-impact-of-social-media-on-gen-zs-self-image-and-body-image#:~:text=Anxiety%2C%20despair%2C%20and%20low%20self

Bonnhy, R. A. (2023). The Impact of Social Media’s Unrealistic Expectations. Social Plug.https://www.socialplug.io/blog/social-media-unrealistic-expectations

Codecademy Central India. (2021). Productivity Anxiety. Medium. https://coreteamcodecademyvitb.medium.com/productivity-anxiety-c2a832c54752

Dean, B. (2023). Instagram Statistics 2024: Key Demographic and User Numbers. Backlinko. https://backlinko.com/instagram-users#:~:text=In%202023%2C%20Instagram%20is%20currently

Dixon, S. J. (2024). Instagram: age distribution of global audiences 2024. Statista. https://www.statista.com/statistics/325587/instagram-global-age-group/#:~:text=As%20of%20January%202024%2C%20almost

Djisseglo, A. (2019). FOMO: An Instagram Anxiety. Medium. https://medium.com/@adjiss2/fomo-an-instagram-anxiety-2a019e7bc36f

Kayala, H. (2023). Social Comparison on Social Media. Ox Journal https://www.oxjournal.org/social-comparison-on-social-media/

Kwok, C. (2022). Why You Feel Guilty About Being Unproductive (And How to Fix it). Medium. https://medium.com/@chatwithcherrie/why-you-feel-guilty-about-being-unproductive-and-how-to-fix-it-d9abede72cf3

Laurence, E. (2022). The Psychology Behind the Fear of Missing Out (FOMO). Forbes. https://www.forbes.com/health/mind/the-psychology-behind-fomo/

Sharma, G. (2017). Why Do Brands Prefer Instagram Over Other Social Media Platforms? Social Pilot. https://www.socialpilot.co/blog/instagram-over-other-social-media-platform

The Economic Times. (2023). “Productivity anxiety” can harm work-life balance: 5 ways to counter it. The Economic Times. https://economictimes.indiatimes.com/magazines/panache/productivity-anxiety-can-harm-work-life-balance-5-ways-to-counter-it/articleshow/101641317.cms?from=mdr#:~:text=Is%20Productivity%20Anxiety%3F-


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Comments

18 responses to “How Instagram can create productivity anxiety in Gen Z”

  1. fairuz.kazi Avatar
    fairuz.kazi

    Hi, Thanks for your article, it was informative and well-written!


    This paper provides an insightful examination of the widespread problem of productivity anxiety in relation to Instagram usage, especially concerning young people. It is admirable that the platform has conducted a detailed investigation of the variables that contributed to this event, including the culture of comparison and the unattainable expectations it perpetuates. In addition, I liked that the article offers practical advice and promotes a change in perspective towards accepting oneself as well as a better connection with social media.

    What impact has Instagram had on your own experience on how you see productivity and how you compare to others?

    If you get the opportunity, please feel free to take a look at my conference paper about the influences of TikTok changing women’s beauty standards and the role it has on body dysmorphia:
    https://networkconference.netstudies.org/2024/csm/3243/how-tiktok-is-changing-womens-beauty-standards-and-the-role-it-has-on-body-dysmorphia/

    1. r.francis4@student.curtin.edu.au Avatar
      r.francis4@student.curtin.edu.au

      Hi Fairuz,
      Thank you for taking the time to read my paper!

      Instagram, for sure, has greatly influenced my perspective on productivity. I definitely feel under pressure from social media to always be active and to live up to the lifestyles and achievements displayed there. Even though everyone needs a day off, I’ve always felt awful about missing a day. But I now see how important balance is to how I use social media. Limiting my use and being conscious of the things I come into contact with have allowed me to focus more on my own growth and decrease some of the negative effects of comparison. Furthermore, I get to know myself better and must decide which approach works best for me to follow because not everything on social media is applicable to me.

      Sure! I’ll definitely take a look at it

      1. fairuz.kazi Avatar
        fairuz.kazi

        Hi Ruth,

        Social media platforms like Instagram can indeed create a sense of pressure to constantly be active and achieve certain standards set by others. Finding balance and being mindful of our consumption habits are crucial steps towards mitigating the negative impacts of comparison and maintaining our focus on personal growth. It’s great to hear that you’ve been able to implement strategies like limiting your usage and curating your feed to better suit your needs and goals!

        Kind regards,
        Fairuz

        1. r.francis4@student.curtin.edu.au Avatar
          r.francis4@student.curtin.edu.au

          Hi Fairuz,
          I highly agree with you that finding a balance is one of the most important things we can do to avoid the bad effects of comparison and keep our focus on personal growth.

          Thank you again for your comment and question!

          Regards,
          Ruth

  2. djamal Avatar
    djamal

    Hi!
    Your paper on ‘productivity anxiety’ is very informative and you have mentioned some great points on the negative psychological side of social media. I feel like this is very much a big issue in the younger generation, especially with children being exposed to technology and social media at a younger age. Definitely a relatable and eye opening paper, and I enjoyed the read!

    Do you think this ‘productivity anxiety’ is somewhat ingrained in the younger generations’ culture? Do you think this is a topic that should be discussed in schools to decrease these negative affects?

    Regards,
    Camila.

    1. r.francis4@student.curtin.edu.au Avatar
      r.francis4@student.curtin.edu.au

      Hi Camila!
      I appreciate your comment to my paper. I’m glad to hear that you found it informative and relatable.

      I agree that younger generations’ culture is firmly embedded with productivity anxiety, especially given the early impact of social media and technology. On social networking sites, the continuous exposure to curated post of achievement and perfection can lead to unreasonable standards and extreme pressure to perform and succeed all the time. 

      If a student has the incorrect concept, they can use it as an excuse to be lazy and not finish their job, I believe this issue should be highlighted more outside of the classroom, for instance on social media platforms.

      Regards,
      Ruth

  3. Mishma Noyan Avatar
    Mishma Noyan

    Hello! Your paper is instructive and has many insights about Instagram’s impact on the productivity of Generation Z. You have mentioned only the negative aspects that Gen Z has because of Instagram.
    If we take the positive side of this topic, Gen Z will be provided with another perspective. The contents online could be a source of motivation for their daily tasks. For example, they could start to “romanticise” their everyday lives and look at social media as a source of motivation. This will change their overall perspective on the content that anyone will publish.
    What do you think about this? What other positive aspects can be taken?

    1. r.francis4@student.curtin.edu.au Avatar
      r.francis4@student.curtin.edu.au

      Hi Mishma,
      Thank you for your comment and for highlighting the potential positive aspects of Instagram for Gen Z. You make a valid point about how social media can serve as a source of motivation because sometimes I get motivated too from seeing content on social media. Also, social media can sometimes be a source of inspiration for us to be creative and productive. Content on social media, such as “the IT girl routine” or “productive day in my life,” sometimes motivates us and even me. However, Gen Z must find balance in productivity, as there are days we need to be productive. But still, it’s important to normalize and embrace unproductive days for rest and self-care.

      Once again, thank you for the questions and time for reading this paper

      Regards,
      Ruth

  4. annaconwayyy Avatar
    annaconwayyy

    Hi

    This was well thought out paper. I think with the “it girl routine” that so many influencers commodity off is a reflection of western beauty standards and social class structures that we have today. I think class plays a particular role in it as well.

    According to Bourdieu, upper middle class are more likely to adhere and participate in societal beauty standards. Lower economic class do not have disposable and economic income to participate in fashion trends (Kozee, 2016). As a result, the people need to have some sort of privilege to adhere to these beauty standards and perfections. Of course with these platforms where every second video is some upper class girl with an extremely attractive boyfriend who brought her green matcha. I can obviously see your explanation of production anxiety.

    Anna

    Kozee, L. (2016). Unequal Beauty: Exploring Classism in the Western Beauty Unequal Beauty: Exploring Classism in the Western Beauty Standard Standard. https://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1062&context=sociology_theses

    1. r.francis4@student.curtin.edu.au Avatar
      r.francis4@student.curtin.edu.au

      Hi Anna,
      Thank your for your time and for the insightful comment! You’ve raised an interesting point about the “it girl routine” and its connection to western beauty standards and social class structures. That’s right, I agree that class does sometimes play a part in this. People from better-off families may be able to follow these trends more easily. A lot of people from lower income groups might not be able to join this trend. But there is a chance that some of them will want to because content on social media set a new standard for success that many people may not be able to reach, which can make them feel pressured to fit in.

      Once again thank you for sharing your perspective!

      Regards,
      Ruth

  5. ChristineNguyen Avatar
    ChristineNguyen

    Hi,
    The essay delves deep into the modern-day dilemma faced by young individuals like myself, grappling with the pressures of productivity in the age of social media dominance, particularly on platforms like Instagram. As a member of Gen Z, I resonate deeply with the anxieties and self-doubt brought about by the constant comparison and unrealistic standards perpetuated by Instagram culture. It’s all too familiar to scroll through curated feeds filled with seemingly perfect lives and achievements, triggering a sense of inadequacy and fear of missing out on opportunities.

    The essay beautifully articulates the complexities of this phenomenon, drawing attention to the insidious impact of productivity anxiety and the incessant need to measure up to unattainable standards. I find myself nodding in agreement as each point is meticulously laid out, backed by compelling research and real-life examples. It’s as if the essay is peeling back the layers of my own experiences, exposing the underlying anxieties that often go unnoticed in the whirlwind of social media consumption.

    Moreover, the conclusion strikes a chord with me as it offers a glimmer of hope amidst the overwhelming pressure to constantly strive for productivity. The notion of embracing self-awareness and accepting moments of unproductivity as part of the human experience resonates deeply with me. It serves as a gentle reminder to prioritize my mental well-being and cultivate a healthier relationship with social media, rather than succumbing to its pitfalls.

    Thanks
    Christine

    1. r.francis4@student.curtin.edu.au Avatar
      r.francis4@student.curtin.edu.au

      Hi Christine!
      Thank you for your time and for the insightful comment! Your reflection beautifully captures the problems that many young people, including myself, have with dealing with the pressures of social media. Your connection to the essay’s topics of productivity anxiety and the never-ending search for unrealistic standards says a lot about the problems many of us face in the digital age. Your statement is true, cultures of comparison and unrealistic standards can make us feel bad about ourselves and pressure us to always be productive.

      Once again thank you for sharing your thoughts!

      Regards,
      Ruth

  6. Caitlin Avatar
    Caitlin

    Hi Ruth,

    Thanks for sharing your essay! It offers a great insight into how Instagram contributes to productivity anxiety among Generation Z.

    I found your points about FOMO and the pressure to be productive particularly relatable. I’ve felt overwhelmed by the constant stream of success stories and productivity on social media,

    Your discussion of the “it girl” routine and its role in fostering perfectionism was spot-on. It’s easy to see how such curated content can set unrealistic expectations for young people, leading to feelings of inadequacy and anxiety.

    Do you think that influencers and creators can help reduce these feelings of productivity anxiety among their viewers? If so, can you think of any influencers or creators who are taking steps to promote a healthier approach to productivity and success?

    Thank you again for sharing your essay—I look forward to hearing your thoughts!

    Caitlin

    1. r.francis4@student.curtin.edu.au Avatar
      r.francis4@student.curtin.edu.au

      Hi Caitlin!
      Thank you for your time and for the insightful comment! I’m glad to hear that you found the insights about productivity anxiety on Instagram relatable. Gen Z does have a lot of problems with this, and your awareness of the pressure to always be active resonates deeply with many of us. I believe that content creators and influencer who make it seem normal to take the occasional day off can help ease these feelings of productivity anxiety. They can make things like “self-care content” or “day off content.” Nicole Laeno is a creator I know. She makes content that shows her productive and unproductive day, like vlogs about relaxing and taking care of herself. Also, she sometimes post about her breakdown moment which shows that her life is not always perfect. A content creator or influencer has a big effect on how people, especially Gen Z, think about productivity.

      Thank you once again for sharing your thoughts!

      Regards,
      Ruth

  7. Kevin Susanto Avatar
    Kevin Susanto

    Hey Ruth,

    An interesting paper you have written, I have watched videos where people showcase their daily life, and they are doing much in a day, which made people comment things like, “Damn, I wish I was as productive.” etc. It also somewhat made me feel like I wasn’t doing as much as I could, which can cause others, including me to set an unrealistic expectation, causing some to feel anxiety or burnout.

    I wonder what is your experience with the topic you have written?

    Thanks for replying on my essay too!

    Kevin

    1. r.francis4@student.curtin.edu.au Avatar
      r.francis4@student.curtin.edu.au

      Hi Kevin!
      Thank you for your time reading my essay! Yes, this topic is based on my personal experience. On my day off, I usually like to watch other people content and when I watch their content I sometimes feel bad cause I’m not doing anything productive, which is bad for me in the long run. So, I learn to treat days off like any other day and have balance.

      Thank you again for engaging with my paper

      Regards,
      Ruth

  8. rrthywav Avatar
    rrthywav

    Hi there,

    First of all, what an extremely interesting paper! I enjoyed reading all of the negative effects that social media – Instagram, in this case – can bring to Generation Z. I actually found myself relating to all of the points you brought up within your paper – and it’s also interesting that, although I recognise the many downsides that social media brings to my everyday life, I can’t find myself ever going on a social media detox due to its addictive nature.

    I think the topic that you discussed which resonated with me the most was FoMO, and I do find myself constantly refreshing social media apps like Instagram to see what others are up to. Even though I know that this definitely does not help me and actually impacts my self esteem and, as you said, increases feelings of inadequacy – I can’t really see myself quitting these habits.

    I also recently did another assignment that tackled the same topic as yours – and it was interesting to see that all of the points you brought up aligned with the research I conducted, which consisted of interviewing young adults on the negative effects of social media. I really think this just shows how widespread these issues you discussed are, and how social media harms a lot of users every day.

    Thank you once again for the interesting read!

    Regards,
    Rithy

    1. r.francis4@student.curtin.edu.au Avatar
      r.francis4@student.curtin.edu.au

      Hi Rithy! 
      Thank you for your time, and I appreciate your comment on my paper. I’m glad to hear that you found my paper interesting and relatable. I agree with you that it is hard to detox social media, but I have tried it once, and it feels so good because you live in the moment and do not compare yourself with others on social media. 

      Yes, same with me. I keep refreshing my social media even though I know it does not help me to feel better; I keep feeling not enough, but I think in the future, I might need to do more social media detox and have balance, and maybe this would work for you too. 

      I’m curious about your experience with reducing your screen time on social media. Have you found any strategies that help you reduce the time spent on social media to help reduce FOMO or maybe comparing yourself to others?

      Thank you again for taking the time to engage with my paper and share your thoughts!

      Regards,
      Ruth 

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