Conspiracy theorists leverage Reddit as a third place to anonymously foster a sense of community through disseminating alternative narratives to shape public perception.

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ABSTRACT

The Simulation Conspiracy theory was brought to fruition by David Icke in 2001, influenced by The Matrix movie theorists believe that reality is actually a holographic projection created by human thought fields. Conspiracy theorists leverage Reddit as a ‘Third Place to anonymously foster a sense of community by disseminating alternative narratives to shape public perception this paper unpacks the community that conspiracy theorists have created on Reddit, using the subreddit r/SimulationTheory as an example. r/SimulationTheory operates as an echo chamber that reinforces the same beliefs as most of its readers. Unlike other social media platforms, the structure of Reddit encourages the development of niche communities where users can ponder alternative narratives and share their unfiltered opinions. The Reddit voting system further reinforces the echo chamber effect and, without credible fact-checking, further validates often far-fetched beliefs. While anonymity on Reddit encourages users to feel safe to express controversial theories and foster a sense of community among fellow conspiracy theorists, it can also enhance the spread of false information and shape public perception in harmful ways. This paper describes the complex relationship between conspiracy theorists, Reddit, echo chambers and the community.

#ConspiracyTheory #SimulationTheory #DavidIcke #MatrixTheory #RedditCommunity #AlternativeNarratives #RealitySimulation #TruthSeekers #VirtualWorlds #TheMatrix

The Simulation Conspiracy theory has crossed the minds of many who have played The Sims (Electronic Arts, 2000) or watched The Matrix (Wachowski, 1999). Prominent conspiracy theorist David Icke started hearing inner voices in 1990, believed (him) to be the son of God he began his initiation journey in Peru (Paura, 2017). Icke first mentions the Simulation Theory in 2001 as the “Matrix Theory” in his book Children of Matrix, where he explains that the universe people exist in is produced by their minds and what is perceived as reality is just a holographic projection (Paura, 2017). This theory branches from his earlier claims of Reptilians in relation to the New World Order another popular conspiracy theory, Icke believes Reptilians are stimulating the oldest part of our brains to send subliminal messages and other mental control techniques (Paura, 2017). Icke admits he draws inspiration for his Simulation Theory from The Matrix film claiming that humans are used as batteries for AI systems that run what humans view as reality (Paura, 2017). The Simulation Theory is the sum of human thought fields that decode into three-dimensional holographic images using our DNA which Icke confirms by linking his theory to Einstein’s relativity theory that explains the relationship between energy and mass using quantum mechanics and the quantum field theory (Paura, 2017). According to Icke, physicists and mainstream scientists are controlled by a higher entity and physical laws are nothing but illusions (Paura, 2017). The Simulation Theory believes the night sky is computer generated which the Reptilians have created as a firewall to block the Earth from the higher level of reality’s vibrations that could set humanity free (Paura, 2017). Panek (2021) unpacks whether Reddit can be described as a community or an ecosystem of smaller communities due to its feature subreddits. Most sociologists would consider Reddit as a community (Panek, 2021), In this paper, Reddit will be referred to as a user’s ‘Third Place’, the term third place is used to describe the social space that the user is engaged in (Oldenburg, 2001). For example, if your home is your ‘first place’ and your workplace is your ‘second place’  your social media community (Reddit) can be defined as your ‘third place’ (Oldenburg, 2001). Conspiracy theorists leverage Reddit as a third place to anonymously foster a sense of community through disseminating alternative narratives to shape public perception.

CONSPIRACY THEORISTS’ COMMUNITY

The r/SimulationTheory subreddit has a community of 72 thousand users, making Simulation Theory in the top 2% of subreddits (r/SimulationTheory, 2012). Subreddits allow users to find any corner of the internet they desire, the structure creates specialised communities where users can share similar interests, explore alternative narratives and exchange information (Panek, 2021). Unlike other social media platforms that allow for open discussion with users with all different views and opinions, Subreddits are typically sought after by like-minded people often creating an echo chamber of opinions (Panek, 2021). Reddit operates with a voting system where users upvote or downvote what they read which designs the formation of the echo chamber community they are surrounded by (Panek, 2021). While this reinforcement of their own beliefs strengthens their sense of community, it validates their beliefs without any credible fact-checking (Panek, 2021). Users are able to post whatever they think, with or without evidence and receive interactive discussion from people who are not likely to challenge them but motivate them to search further into something that may not be true and encourage them to share it further (Panek, 2021). Conspiracy theories are rarely shared from person to person across social media platforms as they tend to be discussed in concentrated communities of people who already agree with them (Douglas et al., 2019). Adopting a different worldview to mainstream society creates a shared identity within the conspiracy theory community (Douglas et al., 2019). The Simulation Theory is one of the most common conspiracy theories because it is an easy escape for people unsatisfied with their real life, people are more likely to subscribe to conspiracy theories relatable to them (Douglas et al., 2019). Social motives like building community drive conspiracy beliefs and conspiracy theories are causing more harm than good (Douglas et al., 2019). Hampton and Wellman (2018) describe the perception of online communities as assumed similarities and increased access to self-selected, intolerant echo chambers. Building this type of community can be dangerous, Reddit lacking the filtration and censoring of false information can negatively reflect the public’s perception of reality.

In 2015 deliberately fake conspiracy theory information was posted to Reddit for examination (Douglas et al., 2019). This research showed that 80% of engagement with the post came from conspiracy theories their interaction indicated the distribution and encouragement of even fake, highly incredible material (Douglas et al., 2019). Community building and the interactive nature of Reddit promotes conversation, allowing for conspiracy theorists to feel comfortable and confident to share their otherwise ostracised claims. Reddit is the most comforting platform for conspiracy theorists; the community in conspiracy theorist subreddits has created a third place for people who often feel shut out by other areas of their life to come and not feel crazy, to share their opinions and read theories just like theirs (Douglas et al., 2019).

Unlike other social media where the intention is to be yourself and post your real life online, Reddit is typically used under pseudonymous accounts Paura, 2017). This amount of anonymity is attractive to conspiracy theorists who could be otherwise reluctant to share their controversial thoughts in their real life or on their platforms Paura, 2017). Reddits’ anonymous features create a sense of safety and freedom to express users’ wildest theories without fear of repercussions Paura, 2017). People who hold conspiracy beliefs often have a need for external validation and the psychological need to feel unique to others, communities for conspiracy theorists allow them to feel special and that they hold rare and important information that the rest of the world doesn’t have which boosts their self-esteem (Douglas et al., 2019). Like most areas of human life, like politics or religion, a sense of belonging is important, which is a huge reason why people often turn to a conspiracy theory they can relate to (Douglas et al., 2019). Reddit is primarily responsible for the rise in conspiracy theories on the internet, especially since Coronavirus (Panek, 2021).  Conspiracy theories are most effectively shared through Reddit; other social media platforms, such as Facebook, are rarely used because of its older and less open-minded demographic.

Conspiracy theorists leverage Reddit as a third place to anonymously foster a sense of community through disseminating alternative narratives to shape public perception. The Simulation Conspiracy theory by David Icke has found a comfortable community on Reddit. This paper explores how conspiracy theories leverage Reditt as a Third place to foster a sense of community through discussing alternative narratives while protecting their real identity. By unpacking the subreddit r/SimulationTheory it becomes clear that Reddit formulates an echo chamber, validating the shared beliefs of conspiracy theorists without credible fact-checking or post-filtration. Even though Reddit does encourage community and provides a sense of belonging for conspiracy theorists, it also increases the spread of misinformation and confusion of the public’s perception. The anonymity that Reddit provides encourages posters to share controversial and risky thoughts freely and causes challenges in differentiating between credible information and conspiracy theories online.

  

REFERENCES

Delanty, G. (2018). Virtual Community: Belonging to communication. In Community (3rd ed., pp. 200–224). Routledge. https://doi.org/10.4324/9781315158259-10

Douglas, K. M., Uscinski, J. E., Sutton, R. M., Cichocka, A., Nefes, T., Ang, C. S., & Deravi, F. (2019). Understanding Conspiracy Theories. Political Psychology, 40, 3–35. http://www.jstor.org/stable/45174637

Heřmanová, M. (2022). “We Are in Control”: Instagram Influencers and the Proliferation of Conspiracy Narratives in Digital Spaces. Slovensky Narodopis, 70(3), 349-368. https://doi.org/10.31577/SN.2022.3.29

Keith N. Hampton, & Barry Wellman. (2018). Lost and Saved . . . Again: The Moral Panic about the Loss of Community Takes Hold of Social Media. Contemporary Sociology (Washington), 47(6), 643–651. https://doi.org/10.1177/0094306118805415

Oldenburg, R. (2001). Celebrating the third place: Inspiring stories about the “Great Good Places” at the heart of our communities. Marlowe & Co.

Paura, Roberto. (2017). Living in the Matrix: How a Scientific Conjecture was Turned into a Conspiracy Theory. Messages, Sages, and Ages. 4. 10.1515/msas-2017-0006.

SimulationTheory. (2012, December 5). The people who believe we live in a simulation. Why? [Reddit post]. r/SimulationTheory. https://www.reddit.com/r/SimulationTheory/comments/15vn0l3/the_people_who_believe_we_live_in_a_simulation_why/

  1. Panek, E. (2021). Understanding Reddit (1st ed.). Routledge. https://doi.org/10.4324/9781003150800

 

 


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16 responses to “Conspiracy theorists leverage Reddit as a third place to anonymously foster a sense of community through disseminating alternative narratives to shape public perception.”

  1. Caitlin Avatar
    Caitlin

    Hi Lucy,

    Thanks for sharing this essay I found it exremley interesting and it touched on a communitiy and a platform I had very little knowledge of.

    Your analysis of Reddits Anonymity system highlights both the benefits and the downsides. Although it facilitates free speech among users, it also fosters as an echo chamber that permits false information to spread unchallenged. For social media sites, striking a balance between the risk of misinformation and the freedom of expression is vital.

    Your exampless how misinformation can quickly become extremely widespread and shows the need for a solution to take place to prevent this from happening. Your paper raises important questions about the responsibility of social media platforms in moderating content and preventing the spread of harmful narratives. What strategies do you think could help address the spread of misinformation within these echo chambers without stifling open discussion? Additionally, what role can individual users play in promoting a more critical and fact-based approach to information sharing on platforms like Reddit?

    Thanks so much for sharing!

    Caitlin

    1. lucywiseman Avatar
      lucywiseman

      Hey Caitlin!

      Thank you so much for taking the time to read and comment on my essay, I didn’t know too much about Reddit before writing this either so it was super insightful to me.

      Such great questions. To address the spread of misinformation without interfering with open discussion I think there needs to be a more powerful fact-checking filtration system within Reddit. I think an algorithm that flags key words to look for would be a great place to start. Maybe something that issues warnings to posters before they click publish if they have used certain words?
      For individuals promoting more critical and face-based approaches to the information they share on Reddit, I think a huge role that falls on them is responsibility. By being vigilant about the sources they find information from, interact with and share. Treat others online how they would like to be treated and encourage education rather than cancel culture so we can promote healthier online conversations and communities.

      Thank you for your questions Caitlin, you really left me thinking!

      Could you share your paper with me? I would love to have a read of yours.

      Lucy

      1. Caitlin Avatar
        Caitlin

        Hi Lucy,

        No worries, im glad my questions got you thinking 🙂

        I really like your idea of a fact-checking system with an algorithm to flag keywords on Reddit. It sounds like a great practical way to address misinformation without stifling open discussion. I also appreciate your point about the responsibility of individuals to ensure they’re sharing reliable information and fostering a positive online community. I think that Reddit upvote and downvote system already integrated into the application would pair really well with your fact-checking system to ensure that misinformation is avoided.

        I have linked my paper below and would love to hear your thoughts!
        https://networkconference.netstudies.org/2024/csm/3688/unveiling-the-toxicity-of-tiktoks-fitness-community-and-its-impact-on-youth-mental-health/#comment-3682

        Thanks
        Caitlin

  2. Tiaan Avatar
    Tiaan

    Hi Lucy,

    I thought this was really refreshing to read, I had suprisingly never heard about r/simulationtheory.
    But I completely understand how Reddit as a platform caters to conspiracy theorists, moreso after reading.

    It would’ve benefited me to use Reddit as an example in my own paper. You communicated it’s role in creating echo chambers for theorists really well.

    Im curious if you think that conspiracy theories and even some subreddits dedicated to them are inherently problematic? I see that the problem with Reddit lies in its ability for people to reinforce falsely led beliefs, but is it possible for Reddit to exist without the danger of this happening?

    Thanks again for the interesting read. I’ll have to be sure to check out the Reptilian theory as well!

    All the best
    Tiaan

    1. lucywiseman Avatar
      lucywiseman

      Hi Tiaan,

      Thank you for taking the time to read my paper, I appreciate your feedback!

      Your question is a tricky one but, no. I don’t think conspiracy theory subreddits are inherently problematic. I think imagination expression and critical thinking is super important and Reddit creates a great outlet for that. I just think maybe there needs to be a content warning within these subreddits, similar to a trigger warning that you may be consuming incorrect information and that it is all just for fun. (If you watch Shane Dawson on YouTube he opens his videos with a disclaimer like this so he doesn’t get sued!)

      Thank you for getting me thinking Tiaan, great questions.

      Lucy

  3. Amy.W Avatar
    Amy.W

    Hi Lucy,

    I really enjoyed reading your conference paper. I found the area of community you chose to examine a very interesting and niche community as I too had never heard of the r/SimulationTheory.

    I’m intrigued to know what recommendations you think would be effective in reversing the culture of misinformation or what cautious behaviours could be incorporated to ensure that readers and fellow community members aren’t taking these conspiracy theories as factual and evidence-supported information.

    In the terms of community development in a community filled with hidden personas, do you think the anonymous factor can contribute to building a stronger sense of community because physical factors are eliminated, and each member can only be judged by their thoughts and not appearance? Do you also believe that the anonymous and possible invented personas allow for community members to develop a more honest community?

    I’d love to hear your thoughts.

    Bests,
    Amy

    1. lucywiseman Avatar
      lucywiseman

      Hi Amy!

      Thanks so much for your response, I am so glad to hear you found the topic interesting.

      Regarding your questions, it is honestly a complex issue! One potential approach could involve fostering critical thinking skills and digital literacy within these communities, encouraging members to question and verify information before accepting it as factual. Additionally, moderators could play a crucial role in guiding discussions, encouraging evidence-based discourse, and implementing fact-checking measures where feasible.

      You may find this video useful about disinformation on Reddit! https://www.youtube.com/watch?v=soYkEqDp760

      I think Reddit’s anonymous posting factor builds a false sense of community not a stronger one. I think at face value it appears to be a strong community however in reality no one knows anyone online and no one has any real responsibility. I think invented personas allow for community members to develop a more honest community however for the purposes of this essay, in the context of misinformation I don’t believe this is a good thing. This allows users to share theories without it getting back to them personally so there is no one to hold accountable for potentially harmful content. While it may facilitate honesty in some cases, it can also embolden individuals to propagate unsubstantiated claims without consequences.

      Thanks for some great points Amy!

  4. chloe.maher Avatar
    chloe.maher

    Hi Lucy,

    Thank you for sharing your conference paper with us. I found it to be a very informative and interesting piece. I definitely wouldn’t consider myself a Redditor, but I do read threads from time to time to get insight into alternative perspectives and ideas.
    It was refreshing to learn something new as I have never heard of the r/simulationtheory, but your explanation of Reddit as a third place makes its existence seem unsurprising.

    I can see from one of your responses above that you didn’t know much about Reddit prior to writing your paper. Now you have done a fair amount of research, do you think you will use Reddit in the future? From what you have learnt, do you feel more inclined to participate in the platform, or has its concerns around misinformation deterred you?

    Chloe

    1. lucywiseman Avatar
      lucywiseman

      Hi Chloe!

      I’m the same, sometimes a passive consumer of Reddit but have never been a poster.
      During my research I focused on some potentially dark areas of Reddit that felt unwelcome. I like to use my time online to learn something, keep up to date with areas that interest me not necessarily hear other peoples thoughts. I like seeing Reddit content on other platforms like TikTok where it feels more tailored to me and I don’t need to purposefully sift through information. I don’t find Reddit user friendly, it is saturated with content and becomes overwhelming on where do start.
      I find it fascinating to study but on a personal level, no I won’t be using it in the future for personal use.

      Thanks for a question with more of a personal approach Chloe, I enjoyed thinking in this way!

  5. Poppy Maxwell Avatar
    Poppy Maxwell

    Hi Lucy,

    Wow, this was such a fascinating read. The continued echo chamber that can result from Reddit communities is interesting yet eery. Do you think the type of people who use Reddit as their third place are people who might feel misunderstood in their everyday lives? I personally don’t use the platform, but I imagine that to be the case as people search for an echo chamber to self-soothe and confirm their own views and opinions. The world is seeing an increase in extremist views and behaviours – the recent stabbing in Bondi, and even more recently in Perth (I’ve attached just two articles about these incidents below). Do you think that platforms like Reddit could play a factor in this?

    I think it’s really interesting that we’ve both written about communities but in very different ways. Both of our papers display a public desire for digital connectedness through their online communities, and these can have a large range of impacts on individuals, and society as a whole.

    Best, Poppy

    https://www.bbc.com/news/world-australia-68852486
    https://abcnews.go.com/International/wireStory/boy-shot-dead-after-perth-stabbing-deradicalization-program-109945985

    1. lucywiseman Avatar
      lucywiseman

      Hi Poppy,

      Thank you for giving my paper a read. Awesome to hear from you again!

      I do think people use Reddit as a third place because they feel misunderstood in their everyday life. I actually found a Reddit threat that discusses users going anonymous on Reddit not to necessarily to interact with others but as an outlet to be honest with themselves. I hadn’t thought of this perspective in my papers research so thank you for your question that lead me there.

      https://www.reddit.com/r/CasualConversation/comments/c0ii2y/i_figured_out_why_everyone_is_anonymous_on_reddit/?rdt=51155

      As for the recent incidents, the Bondi attack in particular. This attack was devastatingly an attack on women. It’s hard to believe that platforms could play a factor in violence, they appear so far removed. However, the conversations about women violence are more acceptable online than in real life and they have to start somewhere for perpetrators to gain the confidence to act on their desires. I believe based off my essay research that unfiltered and anonymous platforms are a cause of public distribution.

      This Reddit thread discusses these attacks on women you mention, a really interesting discussion around misogynistic terrorism.

      https://www.reddit.com/r/whenwomenrefuse/comments/1c4uq6m/bondi_attacks_nyc_and_why_is_misogynistic/

      Thank you for your time and insights Poppy.

      1. Poppy Maxwell Avatar
        Poppy Maxwell

        Oh wow, that’s really interesting to hear. So it’s not necessarily the platform, but the optional anonymous features and a lack of regulation that could lead to more problematic/extremist discourse online.

        Thanks for sharing that Reddit thread – it’s an interesting read. Best of luck with the rest of the conference, and thanks for sharing your ideas!

        Best,
        Poppy

  6. NilApp Avatar
    NilApp

    Hello Lucy,

    Very informative paper, liked how you explained howconspiracy theorists utilize Reddit as a platform to anonymously foster a sense of community and disseminate alternative narratives to shape public perception. It highlights the role of echo chambers and the Reddit voting system in reinforcing beliefs without credible fact-checking. The anonymity of Reddit encourages users to share controversial theories, but it also raises concerns about the spread of misinformation.

    All of this makes me want to ask, how might the echo chamber effect on Reddit contribute to the polarization of beliefs within conspiracy theory communities?

    By the way, I’d appreciate if you could let e know what you think about my paper. Here’s the link:

    https://networkconference.netstudies.org/2024/csm/4058/unveiling-the-egocentric-networks-of-influence-understanding-the-dark-dynamics-of-the-influencer-economy-on-instagram/#comments

    1. lucywiseman Avatar
      lucywiseman

      Hey!

      Thank you for your thoughts on my paper.

      The echo chamber effect on Reddit can significantly contribute to the polarisation of beliefs within conspiracy theory communities in several ways. The echo chamber effect on Reddit can create an insular environment where conspiracy theory communities become increasingly polarised, resistant to dissenting views, and prone to the amplification and normalisation of extreme beliefs. Recognising and mitigating the impact of echo chambers is crucial for promoting open-mindedness, critical thinking, and constructive dialogue within online communities.
      Reddit is flawed in this way because it lacks a strong filtration system to stop the normalisation of extreme beliefs.

      Thanks for your question, i’ll be sure to check out your paper!

  7. Jarryds Avatar
    Jarryds

    Hey Lucy,

    Great paper!
    As a frequent Reddit user myself I can totally agree with your thoughts of it becoming a Third Place for users. It indeed does allow communities to come together on specifics that are relatable/ of interest to them. I find when it comes to sharing falsified information it can have a potentially dangerous outcome. However, in my experience I find there is always a few people in there who are willing to fact check someone’s posts and call them out if required. Perhaps its another user or a moderator of a sub reddit, but generally speaking there is a few who will do anything for an extra bit of karma on the site.

    Do you think as time goes on, sites like reddit which allow anonymous posts to occur will evolve to stay totally open or be governed and locked down? Thinking along the lines of the site being banned in China, do you think this will occur elsewhere?

    Jarryd

    1. lucywiseman Avatar
      lucywiseman

      Hey Jarryds!

      Thanks for taking the time to read my paper. It’s awesome to see a response from a Reddit user.
      You have some interesting points about fact checking on Reddit. I think user fact checking and calls outs are pretty useless and a cause of conflict especially in already controversial and tense discussions. I believe the moderation needs to be built into the platform for it to be effective.

      I don’t think Reddit would get banned all together however I do believe the platform will be become heavily governed and perhaps biased. I believe Reddit will become monetized to push different agendas. Although these thoughts could be a product of spending too much time researching conspiracy theory sub reddits so grain of salt!

      Here is an article about Reddit deleting content that really got me thinking on this area (clearly it can be a good thing) – https://theconversation.com/reddit-removes-millions-of-pro-trump-posts-but-advertisers-not-values-rule-the-day-141703

      Thanks for a great discussion Jarryds!

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