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The power of fans: serving as an effective marketing strategy for celebrities
Posted on
by
Nandini.Bokhoree
Abstract This paper will explore the relationship between fandom communities and celebrities and how their devotion can proved to be beneficial to boost their career. It is obvious that there have been some drastic changes in the way in which consumers behave. Within a Web 2.0 social media environment, fans, now have the…
Hi L, The thing is the paper is mainly concentrated on the African continent particularly.If you make an analysis of…