Debating Communities and Networks XIV

Social Media and Communities

Influencers, ‘FOMO’ and Impulsive Buying Behaviour on Instagram

Posted on

01/05/2023

by

Jay.Sirisuwannakul

Abstract This paper studies how Instagram, a social media platform, has evolved from a photo-sharing platform to a popular, online shopping gateway that is equipped with online tools to browse and make online purchases. Social media influencer marketing strategies are widely and effectively used across social networking sites, especially on Instagram, as many Instagram users…
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Communities and Social Media

FOMO, Impulsive Buying Behaviour, influence on shopping experience, Influencer Marketing, instagram, Mental Health, Online Communities, online community, online self-presentation, Online shopping, Parasocial Interactions, Social Media and Communities
Identifying the impact of Social Media and Communities: Challenges and Communities

Posted on

27/04/2023

by

ChorYiu.Lai

Lai_21315361_Conference Paper Abstract The purpose of the study is to determine the opportunities and challenges faced by the members of various communities around the world through social media. This particular purpose has been fulfilled by presenting adequate evidence on the respective arguments made within the study. Apart from this, a thesis statement has also…
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Communities and Social Media

Challenges and Communities, Facebook, Identifying, instagram, Social Media and Communities, The Impact