influencers

Online Gaming Communities: How do creators foster social connections and promote engagement?

Posted on

09/05/2023

by

Sabine.Gore

Introduction Online gaming communities utilize social media platforms like Twitch to foster social connections and promote engagement among their members. Humans are by nature “intensely social beings” (Grossmann, 2015), and many find that through online gaming, they can fulfill the need for social interactivity. During the Coronavirus pandemic (COVID-19) in 2020, many turned to online…
Read More

Communities and Social Media

“Social Media”, #communitiesandsocialmedia, communities and social media, Gaming, influencers, onlinegaming, Twitch
Authenticity or Aestheticism: how Generation Z contradict their values of individualism when participating and engaging in the online space.

Posted on

01/05/2023

by

Amelia.Rigby

Introduction Gone are the days where the defining words to describe gender consisted of blue and pink. Depiction and connotation surrounding identity are changing, with self-expression being at the forefront of values among the youth of society. Generation Z, whose values outlined by Katz et al. (2021) is authenticity as the upmost of importance, desiring…
Read More

Identity and Online Advocacy

“Identity”, “Social Media”, adolescents, Authenticity, capitalism, influencers, Marketing, online self-presentation, TikTok, values
Social Media Marketing as a tool to raise awareness

Posted on

01/05/2023

by

A.Nguma

Introduction Instagram has become an integral part of people’s lives in modern society, as more people choose to make use of it to keep up with social trends and contact friends and family. It was first launched in 2010, however; it began to gain major prominence in 2012 after Facebook offered to purchase it for…
Read More

Online Networks and Social Change

#social change, communities, engagement, influencers, large brands, online networks, raising awareness, social media marketing
TikTok: A Powerful Platform to build nieche eCommerce Communities

Posted on

26/04/2023

by

Nicholas M

ABSTRACT TikTok has fast become a global sensation with over 1 billion active monthly users worldwide. The platform is known for its wide range of engaging and relatable short form videos ranging from dancing to comedy to how to DIY guides and life hacks. On average, TikTok users spend more than 25 hours engaging with…
Read More

Communities and Social Media

“Social Media”, eCommerce, economy, influencers, TikTok
The Impact of Web 2.0 Communication Methods on TikTok Influencers and Community Commerce

Posted on

26/04/2023

by

N.Chong4

Download the PDF version: The Impact of Web 2.0 Communication Methods on TikTok Influencers and Community Commerce Conference Paper Abstract Since the pandemic left individuals isolated at home due to the social distancing norms, there was an increase in interactivity and real-time engagement online. The dynamic nature of Web 2.0 has revolutionised communication…
Read More

Communities and Social Media

affectionate economy, community commerce, influence on shopping experience, influencer economy, influencers, participatory culture, superfans, two-way-communication, Web 2.0
TikTok and the ideal body: influencers promoting a negative body image

Posted on

25/04/2023

by

Tahli.Arbuckle

TikTok and the ideal body: influencers promoting a negative body image TikTok is an app or social networking platform that allows users to create and view short video clips. The viewing length of the videos has made it attractive to generations Y and Z. Platforms such as this allow influencers and other users to…
Read More

Identity and Online Advocacy

“Social Media”, community, influencers, Positive body image, proximity, TikTok, Web 2.0
The false sense of trust created by social media fitness influencers in shaping the identity of their audience based on the identity of a character they create.

Posted on

24/04/2023

by

Ishan.Thanasekaran

Abstract: This paper aims to out the false sense of trust created by a certain group of social media influencers. By manipulating an individual’s sense of self-identity and self-imagery and being idolised in every aspect of peoples’ lives. Using scholarly research and supportive evidence, this paper creates a different look at self-identity and self-imagery.…
Read More

Communities and Social Media

“Identity”, “Social Media”, communities, health, influencers, Misinformation., social
Social media’s influence in shaping an impact on adolescents and their wellbeing

Posted on

24/04/2023

by

Korina.Wibowo

Abstract The emergence of Web 2.0 is the digitisation where social media consisting of user-based generated content in the participatory culture has dominated today’s digital culture. With Gen Z consuming a large social media presence, negative impacts are prominently evident and resulted upon. It is clear that the role of social media significantly plays a…
Read More

Communities and Social Media

“Social Media”, adolescents, communities, cyberbullying, influencers, Mental Health, Misinformation., peer pressure, wellbeing
Social Media Influencers Effectively Harness TikTok’s Algorithm to form a Like-Minded Community

Posted on

24/04/2023

by

Juliette.Steens

Abstract This conference paper scrutinises the influence of social media and the ascension of online influencers facilitated by algorithms, with a specific focus on the social media platform Tik Tok. TikTok has recently emerged as one of the most prominent social media platforms, and this paper discusses how its algorithm has enabled influencers to effectively…
Read More

Communities and Social Media

#algorithm, #selfpresentation, #socialmediaplatform, influencers, TikTok
From Likes to Loyalty: Exploring the Impact of Social Media Influencers on Brand Communities and Self-Presentation Strategies

Posted on

24/04/2023

by

Blair.Towns

Abstract The focus of this paper is based on the effects of social media influencers on brand communities and their self-presentation methods for expanding their following. These influencers have become valuable tools for brands to market their products and increase exposure. As a result, they have become an integral part of many marketing campaigns.…
Read More

Communities and Social Media

“Identity”, “Social Media”, beauty influencers, Brand Communities, influencers, Networked Public, Networked Self, Online Communities, online self-presentation
Want To Be A Successful Photographer? You need to be an Influencer

Posted on

24/04/2023

by

Jewel.Anderson

In January 2023 smartinsights.com reported that over half the world’s population uses social media, with an average daily usage of 2 hours and 31 minutes. Social media has evolved from simply updating your friends with your current mood and whereabouts to now being platforms for influence as well as a primary form of marketing and…
Read More

Communities and Social Media

“Identity”, “Social Media”, communities, conference, influencer, influencers, instagram, Marketing, networks, online, Online Communities, reels, social media marketing
The dangerous implications of cancel culture

Posted on

24/04/2023

by

Samuel.Claydon

Samuel_Claydon-PDF Abstract: This paper explores the impact that cancel culture has had on users of social media. From false accusations to creating fear of open discussion online, the cancel culture phenomenon has grown to a point where lives can be ruined at a moments notice. The paper will explore several examples of how cancel culture…
Read More

Communities and Social Media

“Social Media”, cancel culture, Cyber Bullying, influencers
Downfall of the Youtube beauty Community

Posted on

24/04/2023

by

Aelse.Kabhulo

Abstract This argumentative essay explores the explosive downward spiral of the YouTube’s beauty community marred by scandals, drama, and broken friendships. This argumentative essay will primarily focus on the early days of the YouTube beauty influencer, their dramatic rise to relevancy and the downfall of the biggest site influencers such as James Charles and…
Read More

Communities and Social Media

“Social Media”, beauty influencers, conference, curtin, downfall, drama, influencers, media, Online Communities, scandles, youtube
The Impact of Influencers on Social Media (Instagram) Users through online marketing.

Posted on

24/04/2023

by

L.Foolee

Social media communities and network assignment 1 The Impact of Influencers on Social Media (Instagram) Users through online marketing. Abstract The main aim of this paper is to help raise awareness about the different aspects of influencers on social media throughout their marketing strategies for social media users. This paper highlights the different strategies used…
Read More

Communities and Social Media

influencers, instagram, Marketing, online
The Negative Relationship Between Social Media Influencers and the Impact They Have on Fast Fashion.

Posted on

23/04/2023

by

Amber.Webster

ABSTRACT Fast fashion has become a major issue within the fashion industry. Social media platforms such as TikTok and Instagram are filled with influencers who simultaneously promote products to consumers whilst engaging in a two-way, para-social, trusting relationship with them. Influencers promoting fast fashion are fuelling the ongoing environmental issue of climate change, through influencing…
Read More

Communities and Social Media

“Social Media”, Fashion, influencers, Sustainability
Cancel Culture: The Digital Pandemic

Posted on

23/04/2023

by

Zane.Bordon

Download the PDF version here. The growing mob mentality of cancel culture contributes to online networks’ rising sense of a society governed by a digital ecosystem. In particular, social media users utilise platforms such as Instagram and YouTube to prompt this psychology of social change through online networks. The dominant explanation for this modern ideology…
Read More

Online Networks and Social Change

“Social Media”, cancel culture, clicktivism, influencers

Debating Communities and Networks XIV

The Impact of Web 2.0 Communication Methods on TikTok Influencers and Community Commerce

Social Media Influencers Effectively Harness TikTok’s Algorithm to form a Like-Minded Community

The Impact of Influencers on Social Media (Instagram) Users through online marketing.

Search Site

Categories

Tags

Recent Comments

Your Experience