Influencer Marketing

Influencers, ‘FOMO’ and Impulsive Buying Behaviour on Instagram

Posted on

01/05/2023

by

Jay.Sirisuwannakul

Abstract This paper studies how Instagram, a social media platform, has evolved from a photo-sharing platform to a popular, online shopping gateway that is equipped with online tools to browse and make online purchases. Social media influencer marketing strategies are widely and effectively used across social networking sites, especially on Instagram, as many Instagram users…
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Communities and Social Media

FOMO, Impulsive Buying Behaviour, influence on shopping experience, Influencer Marketing, instagram, Mental Health, Online Communities, online community, online self-presentation, Online shopping, Parasocial Interactions, Social Media and Communities
Revolutionising Music Community Building: Tiktok’s Impact on Engaging new and old Audiences compared to Traditional Record Label Models.

Posted on

24/04/2023

by

Luke.Lwin

“How has Tiktok’s emphasis on community building within the music industry been able to reach and engage new and old music communities better than traditional music record label models” Abstract In recent years, the music industry has been infiltrated by a prominent force emphasising community building and user-generated content. This specific force is…
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Communities and Social Media

“Social Media”, Algorithmic Recommendation, Authenticity, Community Building, Disruptive Technology, Diversity, Emerging Artists, Fandoms, Fluid Working Model, Frugal Growth, Global Outreach, Inclusion, Influencer Marketing, Marketing Evolution, Music Communities, Music Industry, Organic Growth, Systems, TikTok, Traditional Record Labels, User-generated Content

Debating Communities and Networks XIV

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Influencer Marketing

Influencers, ‘FOMO’ and Impulsive Buying Behaviour on Instagram

Revolutionising Music Community Building: Tiktok’s Impact on Engaging new and old Audiences compared to Traditional Record Label Models.

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