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Influencers, ‘FOMO’ and Impulsive Buying Behaviour on Instagram
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Abstract This paper studies how Instagram, a social media platform, has evolved from a photo-sharing platform to a popular, online shopping gateway that is equipped with online tools to browse and make online purchases. Social media influencer marketing strategies are widely and effectively used across social networking sites, especially on Instagram, as many Instagram users…
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DOES THE INFLUENCE OF SOCIAL MEDIA ON CRYPTOCURRENCY MARKETS CREATE MORE OPPORTUNITIES OR RISKS FOR INVESTORS AND THE BROADER ECOSYSTEM?
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PDF LINK DOES THE INFLUENCE OF SOCIAL MEDIA ON CRYPTOCURRENCY MARKETS CREATE MORE OPPORTUNITIES OR RISKS FOR INVESTORS AND THE BROADER ECOSYSTEM? Abstract In the contemporary investment sector, cryptocurrencies have gained increased interest. Due to this, social media, especially television, radio stations, newspapers, and other social media platforms, have increased their interest in discussing…
Hi L, The thing is the paper is mainly concentrated on the African continent particularly.If you make an analysis of…